What we do
Brandpoint content marketing services help you achieve your business and marketing goals. We leverage engaging content to help you connect your marketing efforts to your most important business goals. Whether that’s generating leads and driving sales or driving traffic, engaging your audience and increasing awareness, we’re a content marketing partner that can help you make it happen.
Our proven process
As proponents of the Entrepreneurial Operating System® (EOS), we have structured our content marketing practice into four components. This process allows us to help clients focus on making changes that have a greater impact on their whole content marketing system.
Conduct research and set benchmarks
How will content connect your business and marketing goals to a content marketing plan? We’ll conduct stakeholder interviews and gather information to put together a preliminary content marketing strategy that gets you closer to reaching your goals.
Map it all out
We dig into the data and gather insights about your audience, your existing content assets and your competitors to find the best opportunities for content marketing success.
Create and design engaging content
With your goals in mind, we get to work. We put together your content marketing strategy and begin developing content that aligns with your business objectives. You review and we revise every piece of content before it’s published and/or distributed.
4. Measure & Optimize
Measure, evaluate and optimize
We routinely track your content’s performance and compare it against your KPIs to identify the results. Then, we work to optimize existing content on an ongoing basis and review and revise your strategy every 90 days.
What you get:
A supportive personal content marketing partner…
…with over 20 years of content creation and distribution experience.
Your own personal content marketing team…
…including an account manager, writer and designer dedicated to your content.
A flexible plan built for you…
…and a pricing model that allows you to focus and re-focus resources on content that works.
Impactful content starts with a strong foundation.
Successful content serves your audience’s unique needs and your organization’s broader business and marketing goals. Brandpoint’s digital and strategy specialists will work with you to develop an initial content marketing strategy highlighting your
organization’s key objectives, who your audience is and where your biggest content opportunities are.
Your brand has a story. We’ll help you tell it.
When it comes to your brand’s content, you need a marketing partner you can trust. For over 20 years, Brandpoint has been writing and designing quality content to help companies and organizations of all sizes increase brand awareness, drive more search traffic, generate more leads and grow sales.
Your content deserves an amazing audience.
Your highest quality content won’t have an impact if it doesn’t get in front of the right people. Brandpoint has the biggest and most comprehensive content distribution network in the industry. Our native advertising and sponsored content solutions will give you access to our exclusive network and get your content in front of millions of viewers, guaranteed.
Content Marketing Software
Manage your team and your content all in one place.
You need a way to manage your content and BrandpointHUB has your back. Our proprietary content marketing software gives you all the tools necessary to create and publish your content, organize your team and your process, and ensure you never lose track of your efforts and never miss another deadline.