Resources and eBooks

Content marketing is an ever-changing discipline. Our marketing tools and eBooks will help you manage, analyze and optimize your content marketing activites,while reducing your stress levels and maintaining your sanity.

How to Write the Perfect Cold Email Pitch [Free Templates + eBook]

Sending a cold email to a brand-new lead can be intimidating. This is the first impression you make to a potential client, so starting off on the right foot...

The State Of Content Marketing For Financial Services in 2019 [Research Report]

Content marketing is an invaluable tactic for professionals in the financial services industry. These marketers can use content to help customers understand complex subject matters, ease fears in a...

Product Launch Content Checklist

Don’t skip a beat as you and your team plan, create and publish content for your product launch! This checklist covers all the content assets needed throughout your product...

Understanding MAT Release Metrics [eBook]

Public relations reporting is an ever changing and complex ecosystem, and communicating business results is more important than ever. According to PRSA, by providing a direct correlation to corporate...

The Content Marketing Operating System

In a sea of tactics, tips and technology, content marketing has emerged as one of the most powerful practices for modern-day marketers. In fact, according to Demand Metric, content...

How to Get High-quality Audience Metrics Without Pitching to Every Media Editor on the Planet [Webinar]

Two problems that never go away for PR professionals are: Communicating the value of a media placement with solid metrics, and The frustration and difficulty of securing media placements...

The Ultimate Guide to Mastering The Modern MAT Release [eBook]

Long before the days of digital marketing, the MAT release was the key paid media option to help marketers reach a mass audience. Once limited as a print newspaper...

How Content Marketing Strategy will Transform Your Product Launch [Webinar]

There is a lot to manage in a product launch campaign. When your organization releases a new product, are you capturing every opportunity you can in order to make...

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