Resources and eBooks

Content marketing is an ever-changing discipline. Our marketing tools and eBooks will help you manage, analyze and optimize your content marketing activites, while reducing your stress levels and maintaining your sanity.

The Editorial Calendar Template

What’s the best way to plan, optimize and track your content? Answer: Your content team needs a single, organized editorial calendar. Download Here It’s not just where you plan...

Interactive Buyer Persona Template

You may think you know your audience. But how certain are you? Download Here Marketers are in constant pursuit of reaching the right audience. So much work goes into...

The Blog Content Reporting Template

Measuring success is as important as defining it… Download Here According to a study conducted by Content Marketing Institute and the MarketingProfs, more than half of all B2B marketers...

How to Use Content to Fuel the Buyer’s Journey

Lead customers through the online purchase funnel with content Despite a nagging misconception that its use is one-dimensional, “content marketing can help reach people at any stage of the...

Mastering The Modern MAT Release

Are you making the most of the modern MAT release? Download Here In an era of saturated commercialism, consumers are suffering from advertising fatigue like never before. Banner blindness,...

Accelerate Lead Generation with Content

In this eBook you’ll learn about: – Content’s starring role in lead generation – Types of content that really fuel your business goals – How marketing automation is changing...

9 Tips for Improving the Customer Journey

Here are nine ways to maximize the value of your content at every stage of your customer journey, including: Mapping the customer journey successfully Creating a lead-generation strategy Tailoring...

The Top 6 Marketing Automation Platforms

We pulled insights and user feedback from Marketing Automation Insider and Capterra to help you better weigh the pros and cons of six popular marketing automation platforms. Download Here Marketing...

MAT Release Distribution Tips

Want to achieve maximum print and online media placements? You’ve come to the right place. Download Here At Brandpoint, we’ve been working with editors from top daily and weekly...