Landing the placement is the halfway point, not the finish line. The brands that get the most from earned media treat every placement as raw material — repurposed across owned channels, amplified in paid, and cited in sales conversations for weeks after it runs. This checklist walks through each step.
In this article:
- What to capture in the first 24 hours after a placement runs
- How to repurpose one article across the full PESO model
- The metrics that prove placement value to leadership
Download the checklist
A single earned placement carries more value than most teams extract from it. The article runs, the link gets shared once, and the momentum stops — when the same placement could anchor a month of owned content, give paid campaigns third-party credibility, and hand your sales team a proof point that no ad can match.
The checklist above covers the complete sequence: capturing the placement while it is live, securing screenshots and syndication counts, rewriting the angle for your own blog and newsletter, clipping quotes for social, and folding the coverage into nurture streams and sales collateral. Each item takes minutes; together they routinely double the working life of a placement.
Fill in the form to get the PDF — it is formatted to print on a single page so it can live next to your campaign calendar.