Compounding earned and paid content to build AI authority
AI is quickly becoming the recommender and filter that leaves users with the first impression of your brand.
As AI tools reshape how audiences discover information, brands need to think beyond traditional search rankings. Visibility now depends on whether your brand shows up in AI-generated answers, how that information is summarized and whether your content is trusted enough to be recommended.
In this live panel discussion + Q&A, we’ll explore:
- What AI visibility means for brands — and how it differs from SEO
- What is commonly misunderstood between SEO and GEO
- How consumers and brands are using AI to make decisions
- Which industries are further ahead with AI decision-making
Join Brandpoint for a free live webinar exploring how sponsored and earned content compound to build AI authority.
Date: Wednesday, June 3, 2026
Time: 1-2 p.m. CT
Location: Zoom Webinar
Stacy Stusynski
Chief Commercial Officer, Brandpoint
Jake Trippel
Chair of the AI & Data Science Program, Concordia University
Chief Technology Officer, Codename 37
Julie Batliner
Strategic Communications Consultant Former communications agency president advising brands on visibility and reputation