Does AI Love Your Brand?
Compounding earned and paid content to build AI authority
Tune in to this on-demand conversation exploring how brands can build authority in AI through an integrated earned and paid communications strategy.
On-demand Webinar Hosted by brandpoint
Brandpoint
Codename37
Strategic Communications Consultant
Brandpoint
Stacy Stusynski
Chief Commercial Officer
Codename37
Dr. Jake Trippel
Chair of the AI and Data Science program at Concordia University
Chief Technology Officer at Codename37
Strategic Communications Consultant
Julie Batliner
Former communications agency president advising brands on visibility and reputation
As AI tools reshape how audiences discover information, brands need to think beyond traditional search rankings. Visibility now depends on whether your brand shows up in AI-generated answers, how that information is summarized and whether your content is trusted enough to be recommended.
Watch the On-demand Webinar
Is This Recording For You?
01
Who Should Watch
- •Marketing and PR professionals responsible for brand visibility
- •Content strategists building organic and paid distribution programs
- •Communications leaders navigating AI-first discovery
- •Agency teams advising clients on brand authority and digital presence
02
What You'll Take Away
- •How AI is writing your brand narrative from the sources, signals and patterns it finds across the web
- •Why earned media is expanding in the AI era as AI evaluates both organic earned pickup and high-quality editorial sponsored content
- •Credibility, frequency and recency are the three pillars to generating quality impressions and AI visibility
- •An understanding of how AI visibility is different than SEO
- •Direct insight from practitioners using AI visibility data right now
03
What If You Don't Watch?
- •Your competitors become the brands AI recommends — not yours
- •You miss proven frameworks for building AI authority at scale
- •You fall behind as AI-first discovery reshapes how audiences find brands
- •Your next campaign launches without an AI visibility strategy
In this live panel discussion + Q&A, we'll explore
01
AI as the Consumer Voice
How AI search answers reflect online user behavior and how you can affect results
02
SEO vs. GEO
What is commonly misunderstood between search engine and generative engine optimization, and how to balance both
03
How to Measure AI Visibility Quality
Why citations alone don't drive authority, and the key components to measure quality
04
Industry Leaders
Which industries are further ahead with AI decision-making and why their strategies are driving AI visibility
Meet the Panel
Brand, technology and strategic communications experts on one stage
Stacy Stusynski
Chief Commercial Officer, Brandpoint
Stacy leads commercial strategy at Brandpoint, working directly with brands and agency partners to build content programs that deliver measurable earned and paid media results. With decades of experience leading innovation at top brands, she brings her expertise to Brandpoint to develop products that solve clients' needs.
Jake Trippel
Chair of the AI & Data Science Program, Concordia University · CTO, Codename 37
Jake is a practitioner and educator at the leading edge of applied AI. As chair of Concordia University's AI & Data Science Program and CTO of Codename 37, he focuses on how organizations can leverage machine learning and data intelligence to build competitive advantage.
Julie Batliner
Strategic Communications Consultant
Julie spent more than 20 years leading a top communications agency, advising Fortune 500 brands on visibility, reputation and earned media strategy. As a former agency president, she has guided some of the nation's most recognized brands through major communications challenges and industry shifts.
About Brandpoint
Brandpoint is the only MarCom intelligence partner that tells you what’s happening with your AI visibility and how to take action with real-time insights. We keep pace with AI technology, so your clients and consumers don’t have to. With 30 years of industry experience, Brandpoint helps brands tell their story with paid and earned media placements at scale.