Defining Your Social Media Goals

A sound social media strategy anchors a successful content marketing program. These days, every company must generate social media activity and interaction. Your trust, authority and reputation are inferred from how active you are in social media, and the context of those interactions. These factors attract important attention from the search engines and raise your rank in search results.

Yes, it may be easy to create social media pages on platforms you think your target audience is using, start posting away, and hope for some engagement. But it’s hard to do social media right and drive meaningful results. Most companies don’t have the documented strategy, time or bandwidth to be fully effective.
Social-Media-StrategyBrandpoint’s social media pros will build a cohesive social media strategy around your goals. We will:

  • Analyze your competition
  • Create target personas
  • Identify the influencers in your industry
  • Recommend platforms
  • Detail best engagement practices
  • Create social media schedules
  • Identify specific tactics that deliver results

Brandpoint can also manage your strategy to generate awareness for your brand, engage and grow your fan base, and build loyalty and community … all of which drive sales.

Starting Out in Social Media

Do you need to jump-start a social media program? Brandpoint will build a customized social media strategy around your goals. You don’t need to hire a full–time staff person to handle your social media when you use our Starter Social Media Package.

Growing Your Social Media

Do you already have a social media presence but need to strengthen it? In addition to complete strategy services, Brandpoint can also take over the challenging and time-consuming task of concepting and creating all your social content. Ask your consultant about Brandpoint’s Advanced Social Media Package.

social media content strategy