Content marketing’s purpose is to attract, engage and acquire your target audience. But that doesn’t just happen. Every business is different, and there is no one-size-fits-all approach for effective content marketing. A focused content marketing strategy – geared to your company, competitive situation, business environment and needs – becomes your path to establishing credibility, creating customers and driving sales.
After auditing your current content and analyzing your SEO situation, your Brandpoint content marketing strategist will create a comprehensive content strategy and editorial calendar document that recommends specific content tools, timing and actions for reaching your goals.
Most clients understand the importance of a sound content marketing strategy, but they need details on what’s included. Here’s a snapshot of content marketing strategy services Brandpoint provides.
Initial Research: Competitive Benchmarketing, SEO, and Audience
We do all the up-front research needed to drive your content marketing. Initial research includes:
- Keyword Research: The words customers use to find you online
- Target Audience: Buyer personas and demographics
- Competitive Analysis: Content found, social reach/activity, search ranking
A complete written strategy becomes your roadmap to content success
Content Development Strategy
We recommend and outline the types of content that will work best as owned media to help achieve your content marketing goals. Options include website content (from category content to product content and more), blogging, social media content, articles, e-books, whitepapers, landing pages, visual content such as infographics, as well as other marketing content unique to you. Also provided:
- Content Calendar: Including content themes and topics
- SEO Benefits and Best Practices
- Benchmarking Strategy
- Themes and Topic Generation
Content Distribution Strategy
Your content is only as valuable as the number of new eyes that see it. We outline additional strategies and techniques using paid media to get more of your target market viewing your content.
- Content Amplification Strategies
- Sponsored Content Recommendations
- MAT Release Insights
- Social Promotion Techniques
- Inbound and Outbound Marketing Recommendations