Sponsored Content

As a marketing tactic, sponsored content has never been more popular than today.

Get Your Content in Front of the Right Audience

As a marketing tactic, sponsored content has never been more popular than today. Nearly every major media website features content sponsored by a brand.

For more than two decades, we’ve been helping PR agencies and brands raise awareness of their products and services with sponsored content.

Sponsored Content Image Brandpoint

What is sponsored content?

As a type of native advertising, sponsored content is a longer-form piece of brand-sponsored content such as an article or video that lives on a media publisher’s site. The goal is to target media publishers with audiences who contain your buyer personas. Because these media sites have already established authority and gained the trust of their readers, they’re more likely to pay attention to branded content. It lives at the top of the sales funnel and drives awareness to move prospects through the buyer’s journey.

Here are some winning tactics we employ to help you drive results for your sponsored content.

Listicle Distribution

People are more likely to pay attention to your brand’s stories if they’re in fun and engaging formats. Listicle distribution is one of most popular sponsored content tactics and takes the same format of the most popular content sites on the web – including Buzzfeed, Huffington Post and many others.

Our in-house team are experts at producing listicles. We can source photos and develop compelling story angles for various industries, whether it’s for a travel or a recipe-themed listicle.

Once the finished product is ready to distribute, we can push out the listicle to more than 1,000 media sites and generate a site audience of 55 million on desktop computers and 60 million on mobile devices.

Infographic Distribution

Visual content is seeing a huge boost in the digital world. This success isn’t surprising considering how people are wired to process information:

  • 65% of people are visual learners
  • Our brains process information 60,000 times quicker than they do text
  • Visual content in color increases the willingness to read by 80%
  • It only takes 1/10 of a second to understand a visual scene vs. 50 seconds to read 200-250 words

Infographics continue to be one of the most popular, fastest-growing tactics for B2C and B2B marketers. Publishers also love visual content because they understand how well it captures readers.

At Brandpoint, our expert writers and marketing-minded designers can build and distribute your infographic to a vast online publisher network.

Hero Video Distribution

No online medium of branded content resonates with consumers better than video.

Brands have taken notice, too. Informative and entertaining video has become the most highly sought-after tool for digital marketers.

Distribution, however, remains a big challenge. How well your compelling (and expensive) video performs depends largely on the size of your audience.

We’ve got you covered.

We offer video distribution to more than 800 top media sites, including the Houston Chronicle, Orlando Sentinel, LA Times and Chicago Tribune.

Your video – along with either a short intro or full-length article – lives within a few clicks of the media site’s homepage.

Have a question about our media solutions?
Tell us what you need!

You may also like:

When you need content, we've got your back.

Contact Us