Premium MAT Release

Supercharge your MAT Release with measurable consumer traffic and social media engagement

Everything you love about the traditional MAT Release ... plus more!

Guaranteed Traffic

Get guaranteed eyeballs on your branded content, whether it lives on your website or on a top-tier media site.

High-Level Audience Targeting

Reach your desired target audience — from gender to ethnicity, job title to income range, and much more.

Social Media Engagement

Get premium publishers to promote your content to their fans and followers on Facebook.

Top-Tier Publishers

Where do you want readers to interact with your content?

Owned Media Amplification

Drive traffic directly to your site.

Publisher Amplification

Drive traffic to your content hosted on premium news media sites.

Social Amplification

Reach the fans and followers of respected media outlets on Facebook and Instagram.​

Owned Media Amplification

Owned Amplification

How does this work?

  • The headline and photo of your branded content is promoted on news and special interest sites
  • Readers click on the headline and access the full article, video, infographic or more on the brand’s website

What results can I expect?

  • National campaign delivers a guaranteed minimum of 3,500 clicks
  • Targeted campaign by DMA delivers guaranteed minimum of 2,000 clicks

Publisher Media Amplification

How does this work?

  • You pick 4 publisher websites
  • Choose up to 4 targeting criteria (demographic, interests, etc.)
  • Drive targeted readers to your content on premium media sites

What results can I expect?

  • Guaranteed minimum of 3,000 clicks
  • Average of 4,000 to 4,500 clicks
  • Guaranteed engagement metrics — defined as minimum 30 seconds user time spent
Publisher Amplification

Ready to see these metrics on your campaigns?

Social Media Amplification

Instagram Amplification

How does this work?

  • Choose one or more of the following publishers: SF Gate, Houston Chronicle and Seattle Post-Intelligencer
  • Your client’s MAT Release is promoted on those publisher Facebook or Instagram pages
  • Drive targeted readers to your content on premium media sites or to your brand website

What results can I expect?

  • This program drives social engagement (average of 5,000 to 7,000 engagements – that’s likes, shares, comments, reactions, clicks, views, etc.)
  • Measure engaged views – defined as minimum 30 seconds user time spent
  • The Facebook Handshake Campaigns are providing 3 times better click-through rates than standard Facebook ads

What's the difference between the Premium MAT Release and the traditional MAT Release?

Frequently Asked Questions

Q: With the Premium MAT Release, do I still get all of my usual MAT Release media placements?

A: Yes! You will still receive more than 1,000 print and online media placements. 

Q: Can I select more than one Amplification option for my Premium MAT Release?

A: Yes, you can select one, two or all three Amplification options with your Premium MAT Release. Speak to your sales consultant to see which options best fit your marketing goals.

Q: With Social Amplification, is my content promoted on the publisher’s Facebook and Instagram pages?

A: No, your content is promoted to the Facebook and Instagram fans and followers of the publisher(s) that meet your specific targeting criteria.

Elevate your MAT Release with even more paid media opportunities

As the media industry has evolved over the years, we’ve upgraded our services to grow along with it. Engagement, social media and consumers’ changing views on sponsored content have led us to update our Premium MAT Release offerings to make sure we’re giving you exactly what you’re looking for. (You can’t be in the media industry since 1996 without changing a little, right?)

The Premium MAT combines our flagship MAT Release with some of the best targeting, amplification and mobile marketing in the industry. Our sophisticated sponsored content tactics, combined with a writing team averaging 14 years of experience, mean we’re a marketing partner that can help make your clients’ campaigns a success.

Want Guaranteed Placements?