Webinar: How to Get High-quality Audience Metrics Without Pitching to Every Media Editor on the Planet
Two problems that never go away for PR professionals are:
- Communicating the value of a media placement with solid metrics, and
- The frustration and difficulty of securing media placements in the first place
Learn how Brandpoint’s MAT Release solves those problems:
While the MAT release is a tactic that has been around for decades, it has become an essential component of many agencies’ paid media campaigns to land massive exposure in hundreds of print and online news outlets — without pitching a single editor.
As the internet becomes more saturated with content and social media algorithms change to diminish brand presence, the Brandpoint MAT release is a trusted solution by PR pros to get their clients the exposure they need with numbers backed up by the most credible reporting in the MAT industry.
In this webinar, Brandpoint’s Marketing Director Carrie Wyman will show you 7 reasons why Brandpoint’s MAT release is the industry leader. These include significant differentiators like:
- Branded placements in exclusive media networks not available from other MAT vendors
- No use of multipliers or inflated metrics in reporting
- Opportunity to drive additional traffic from a feature article to your website by pairing native advertising
- Modern digital format offerings like infographics, slideshows and videos
- Earned media opportunities through proprietary editor site, Brandpointcontent.com