The ultimate guide to what’s coming in 2023 and how to prepare your team.
This guide will be your perfect resource on what’s happening in the PR industry in 2023. In the world of PR, if you’re not working to get ahead, you’re growing stagnant. The importance of innovating and evolving can’t be overstated.
Each of these trends includes a summary of the trend as well as key actions for how to implement them in your day-to-day.
This guide includes the following trends:
- Corporate social responsibility grows as a PR focus
- Social media continues taking over as a search tool
- Public relations feels the impact of web3
- Empathy and ethics in communications grow in focus, from DEI to corporate communications
- Forming an emotional connection with consumers is necessary, especially post-pandemic
- Influencer marketing and user-generated content continue to be prominent and successful
- Personalized content is here to stay
Each trend is designed to equip you with the information you need to be at the top of your game moving into 2023.