Long before the days of digital marketing, the MAT release was the key paid media option to help marketers reach a mass audience.
Once limited as a print newspaper article, the MAT release has transformed into a critical digital solution with varying formats (infographics, video, slideshows, etc.) and robust targeting options.
From planning, to writing, to distribution, this is your free, in-depth resource to making the most of the modern MAT release.
What’s inside the eBook:
- What the MAT release is (and isn’t)
- Why MAT releases work
- Tips for choosing the right content format
- Print vs. online MAT releases and the benefits of each medium
- 8 how-to strategies for making the most of your content
Considered the predecessor to what we now think of as sponsored content, the MAT release is still one of the most powerful and enduring PR tools to the largest (and smallest) agencies across the country.