We partnered with Drive Research to conduct our first research report around marketing in the manufacturing industry in 2022. We surveyed 195 manufacturing marketers in organizations of varying size and market presence to learn more about the status of their digital marketing department.
We looked at five topics:
- The structure and knowledge level of marketing teams in the manufacturing industry
- Budget changes and third-party agency usage
- Effective tactics in marketing strategies and which benefits marketers see as a result
- Common challenges that manufacturing marketers face in their organization and in the industry
- Upcoming trends in the marketing industry
Key findings from this report:
- 7 in 10 anticipate an increase in their overall marketing budget for next year
- 69% expect their social media marketing spend to increase the most
- Nearly half of manufacturing marketers reported their digital marketing was less than very effective
- Increasing brand awareness was indicated as the largest benefit of digital marketing
- The greatest challenge for manufacturing marketers is making the transition to digital marketing activities, followed by keeping up with new marketing techniques
This research will help marketers in the manufacturing industry see what common trends align with their efforts and how other organizations view digital marketing. The report will also provide marketing agencies with a vital look into what challenges manufacturing clients are facing and what can be done to make their strategies more effective.
