Use this buyer persona template to refine your content strategy.
The buyer persona is one of the most critical pieces of your content strategy. It refines your audience by establishing the ideal customers and helps identify:
- The Optimal title or role
- Perfect company size
- Ideal budget
- How customers interact with the company
- Demographics (age, gender, location)
- Unique identifiers (personal traits, skills, work habits)
- Organizational and personal goals
- Biggest challenges and pain points
Download this interactive buyer persona template and you’ll have a simple way to personify and organize multiple personas.
Simple ways to collect this information
This is all important info, but it might feel a little daunting to put it all together.
But there’s good news: It doesn’t have to be!
Here are some simple steps you can take to put it together:
- Conduct market research
- Listen to your audience on social
- Interview some customers
- Scrape every corner of your CRM
- Use your site analytics
How to use buyer personas in your content creation
Once you know exactly who your audience is and what their biggest challenges are, you can create content that provides real value to them.
Download this interactive buyer persona template and you’ll have a simple way to personify and organize multiple personas. It will be an important tool for reaching all your unique audiences, especially if you have multiple people creating content. Let this be your guide to start creating more meaningful connections with prospects and customers.