This reporting template allows you to track your blog content's progress with ease
This reporting template gives you an immediate and effective way to track both quantitative and qualitative data about your blog content. It allows you to collect and keep track of important KPIs like:
- Average time on page
- Bounce rate
- Word count
- Topic
- Tone
- CTAs
Measuring your blog content effectiveness is among one of the top challenges of those same marketers but the most important way to prove that your content is working.
According to a study conducted by Content Marketing Institute and the MarketingProfs, more than half of all B2B marketers plan on increasing their content marketing budget over the next 12 months.
That’s a big investment. It better be worth it, right?
By not defining what blog success looks like and, more importantly, the right numbers to look at, you run the risk of missing some serious opportunities to see your content marketing ROI.
Just download this template and arm yourself with the information to have better discussions with your stakeholders and make better content marketing decisions in the future.