Content marketing is the most powerful way to drive new users to your site and convert them into leads, but you need the right content.
According to the 2019 B2B report from Content Marketing Institute and MarketingProfs, 68 percent of B2B marketers have generated demand/leads with content.
This eBook shows you how to turn seven types of content into lead-capturing and lead-qualifying machines and how to use them as part of your marketing automation strategy.
You’ll learn about:
- How content is used as a lead generation tactic
- 7 types of content that will help you meet your business goals
- How to accelerate the lead gen process with marketing automation