Accelerate Lead Generation with Content
In this eBook you’ll learn about:
– Content’s starring role in lead generation
– Types of content that really fuel your business goals
– How marketing automation is changing the game
Website traffic. It’s an important metric, but it’s no longer considered one of the most important.
A recent Content Marketing Institute and MarketingProfs study suggests the most important content marketing metric these days is sales lead quality.
In fact, generating leads with content is one of the most valuable concepts you can use to grow your business.
What does this look like, exactly?
It’s a relatively simple process by which prospects exchange information about them (name, title, email, etc.) for content they really want to read. This content provides value – it may be entertaining or contain useful tips and information to benefit the reader.
In our free eBook, we outline how to turn five types of content into lead-capturing and lead-qualifying machines, plus how to use them as part of your marketing automation strategy.