Sponsored Content

As a marketing tactic, sponsored content has never been more popular than today. Nearly every major media website features content sponsored by a brand.

Sponsored Content Image Brandpoint

What is sponsored content?

As a type of native advertising, sponsored content is a longer-form piece of brand-sponsored content such as an article or video that lives on a media publisher’s site. The goal is to target media publishers with audiences who contain your buyer personas. Because these media sites have already established authority and gained the trust of their readers, they’re more likely to pay attention to branded content. It lives at the top of the sales funnel and drives awareness to move prospects through the buyer’s journey.

We have distribution networks for all content types

For more than two decades, we’ve been helping PR agencies and brands raise awareness of their products and services with sponsored content. Here are some winning tactics we employ to help you drive results for your sponsored content:

1. Listicle Distribution

People are more likely to pay attention to your brand’s stories if they’re in fun and engaging formats. Listicle distribution is one of most popular sponsored content tactics and takes the same format of the most popular content sites on the web – including Buzzfeed, Huffington Post and many others.

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2. Infographic Distribution

Visual content is seeing a huge boost in the digital world. Infographics continue to be one of the most popular, fastest-growing tactics for B2C and B2B marketers. Publishers also love visual content because they understand how well it captures readers.

At Brandpoint, our expert writers and marketing-minded designers can build and distribute your infographic to a vast online publisher network.

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3. Branded Video Distribution

No online medium of branded content resonates with consumers better than video. We offer video distribution to more than 800 top media sites, including the Houston Chronicle, SF Gate, Orlando Sentinel, Chicago Tribune and St. Louis Post-Dispatch.

Your video – along with either a short intro or full-length article – lives within a few clicks of the media site’s homepage.

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