NOTE: This list has been updated on 12/03/2021. As a results of the COVID-19 pandemic many events are offering virtual or hybrid events, and dates and locations may change with the evolving situation.
By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities.
While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies. (Note our omission of the formerly ubiquitous SXSW, which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.)
Date: February 28-March 3, 2022; June 20-23, 2022
Host: Rising Media
Location: Virtual in February; Caesars Palace, Las Vegas, NV in June
Why attend: This conference, which had its first event in 2002, is “where digital analysts and marketing professionals master marketing data.” Workshops include topics such as data literacy, artificial intelligence for marketing and masterclasses on Google Analytics.
Date: March 21-23, 2022
Location: Las Vegas, NV
Host: Access Intelligence
Why attend: “The world’s largest performance marketing conference and exposition” with over 30 sessions and over 1,000 attendees. 2022’s theme and speakers are TBD.
Date: April, 2022
Why attend: The program will offer a wide range of topics, from high-level strategic approaches to very practical sessions and industry presentations. We will show how Adobe is helping enterprises around the world to connect the dots between Technical Communication and Marketing Communication, and how customers and partners are using them to create intelligent customer experiences with intelligent content.
Date: May 17-19, 2022
Location: Napa Valley, CA
Why attend: This two-track conference is dedicated to sharing insights on the latest and most cutting edge marketing trends to over 250 attendees. The website states: “With the recent COVID-19 outbreak we’ve gone to great lengths to ensure that your time with us is safe & enjoyable. For our 2021 show we’ll be making some serious upgrades including a new touchless registration system, personal sanitation kits for all attendees, and limiting available tickets for the event.”
Date: June 20-22, 2022
Host: Rising Media
Location: Las Vegas, NV
Why attend: Over the course of two dozen highly-rated shows in the US and Europe since 2010, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization.
Date: July 11-13, 2022
Location: Seattle, WA
Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more” from the company that dominates in helping businesses boost their search rankings with innovative tools and thought leadership.
Date: July 11-12, 2022
Location: Los Angeles, CA
Why attend: Next year’s sessions will focus on thriving as a marketer in an evolving digital world. Past speakers include Robert Rose, Rand Fishkin and Kevin Jonas.
Date: 2022 conferences will be a mix of virtual, in-person and hybrid events. 2022 dates are TBD.
Location: 15+ cities across the U.S. including Minneapolis, Los Angeles, Washington D.C., Chicago & more
Host: Digital Summit
Why attend: More than 20,000 people attend the Digital Summit series spanning several cities. In-person events returned in 2021 and will continue into 2022. Digital Summit produces over 1,200+ sessions, workshops and seminars annually covering digital marketing best practices and tactics. Charlotte, NC’s Summit (December 14-15, 2021), will feature Jenny Hoffman from Spotify and experts from Salesforce, LinkedIn, Cisco and more. View all Digital Summit event locations here.
Host: True Influence
Why attend: Successful B2B brands large and small know that accurate, reliable data drives revenue. In today’s competitive landscape, putting data to work has become the true differentiator. That’s the mission of this event.
Join other B2B sales, marketing and business intelligence leaders and practitioners for conversations and education around data-driven revenue. The last Summit included entrepreneur extraordinaire, Daymond John!) Experts from DOMO, Microsoft, SalesLoft and Forrester discussed the true learnings and insights surrounding B2B sales and marketing.
Host: Reuters Events
Why attend: This event is uniting the world’s most influential CMOs to showcase innovation, set benchmarks, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth. 2021’s theme is “Move Beyond Marketing: The Future of Consumer-Brand Relationships.”
Host: World Business Research
Location: Long Beach, CA
Why Attend: This two-day conference hosts over 200 heads of programmatic, media, marketing, digital and advertising professionals to network and discuss the future of programmatic advertising. Speakers include leaders from American Express, Google, Dell and Samsung.
Date: May 9-12, 2022
Location: Minneapolis, MN
Host: Brain Traffic
Why attend: Confab draws more than 600 professionals from around the world who design, create and manage content. “From UX to storytelling, accessibility to structure, Confab brings together those who are committed to making content useful and usable.” Speakers this year include thought leaders from The New Yorker, LinkedIn, Dropbox and Netflix.
Date: September 13-16, 2022
Location: Cleveland, OH
Host: Content Marketing Institute
Why attend: Some 4,000 attendees are offered 120 sessions presented by experts from around the world, covering strategy, storytelling, ROI, demand generation, AI, etc. The 2021 event featured industry experts like Ann Handley and A. Lee Judge and, of course, CMI Founder Joe Pulizzi. Want to learn more about the Content Marketing World experience? Read Brandpoint’s recap of the 2019 CMWorld event.
Date: October 23-26, 2022
Location: New Orleans
Why attend: For content strategists, documentation managers and senior content professionals who want to stay ahead of rapidly changing technology and customer demographics while connecting with vendors who can help with content challenges. The 2021 theme focused on how content can be created and shaped across the enterprise.
Why attend: They know that the world has changed, and online learning is best for some. They made the transition in 2020 with a digital experience that they rolled together in just a few weeks for 15,000 attendees. This event covers the six pillars of content marketing: planning, creation, optimization, distribution, performance and comedy.
Host: Orbit Media Studios
Why Attend: With over 500 attendees, this convention shares insights on content strategy, promotion, conversion and analytics. Speakers include Mark Schaefer, Wil Reynolds and Britney Muller. While Content Jam is canceled for 2020 and 2021, their website states that they are in the process of planning an event for 2022. See available webinars here, in the meantime.
Dates: December 8-9, 2021
Location: Pentagon City, VA
Why attend: This conference is “for communications professionals who need to hear forward-thinking insights on media pitching, measurement, the impact of AI/machine learning on media relations and journalism, influencer relations, social media marketing, and the best media relations tools from leading brands like USA Today, NPR, Accenture, Aflac and D.C. Public Charter School Board.”
Date: February 28 – March 2, 2022
Location: Scottsdale, Arizona
Host: Emerald X
Why attend: More than 1,000 participants in 2018, with more than 85 workshops and case study sessions. Speakers include the industry’s top marketing professionals including analysts, authors and B2B practitioners from companies like Facebook, BuzzFeed and LinkedIn.
Dates: April 6-7, 2022
Why attend: The “place where leaders, innovators and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success as well as “belly laughs, creative networking, shenanigans and marketers’ off-the-clock antics.” 2021 speakers include thought leaders from companies like Twitter, Seer and Luminary Productions.
Date: May 11-12, 2022
Location: Chicago, IL
Host: Emerald X
Why attend: For the seventh year, the Retail Innovation Conference is creating the ultimate learning and networking experience for executives focused on what’s new, and what’s next, for retail. Hear how top tech players are driving retail’s future, see the next wave of innovative solutions, enjoy 1:1 networking via chat or video, browse a tailored digital marketplace and more.
Date: May 24-25, 2022
Location: New York, NY
Host: Clarion Events
Why attend: The performance marketing industry’s premier global event featuring high-level decision makers including online publishers, bloggers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. Typically more than 6,000 attendees, 70 sessions, 100 expert presenters and 300 exhibitors. Check out Affiliate Summit events in other locations around the globe.
Date: June 7-9, 2022
Location: Virtual and Nashville, TN
Why attend: “Join 50 Forrester analysts and 1,500 CX industry leaders as we dive into the key strategic opportunities to help your organization grow. We will uncover the latest research and frameworks, give you hands-on guidance with insightful breakouts, showcase industry best practices with case studies, create lasting peer connections with networking opportunities and inspire you with big ideas delivered by our keynotes.
Why attend: 24,000 participants from 100-some countries. “A community of people passionate about marketing, selling, and delighting customers in an inbound way. We bring together speakers who are passionate not just about improving the bottom line, but also about building a brighter, kinder and more inclusive future.” Past speakers include Bob Iger, Jesse Williams, Van Jones and John Legend.
Why attend: Attendees learn about strategy, trends, storytelling, optimization, advertising, content, insights and more to help “take your brand to the next level.” The speakers are best-selling business authors, world-renowned experts, or up-and-coming mavericks, pushing the boundaries in their respective concentrations.
Location: Virtual and New York, NY
Why attend: Mirren Live New York bills itself as one of the most prominent conferences in the agency business. It sells out every year with 400 senior decision-makers taking in 60+ speakers in 30+ sessions over 2 jam-packed days. Focused on driving business growth, management team leads and CEOs join the conference from around the country. This year’s speakers include leaders from Gartner, Forbes, Adweek and AdAge.
Why attend: This conference states that “#FinCon21 is for anyone creating personal finance content on the internet — bloggers, podcasters, YouTubers, coaches and advisors, social media influencers, authors, freelancers and more!” In 2019, this expo had 2300+ attendees, 200+ speakers and 100+ exhibitors.
Host: IMPACT Branding & Design
Why Attend: Formally known as IMPACT Live, this conference is “an immersive event for marketers, salespeople, and business leaders looking to drive significant revenue growth for their companies.” This event is directed towards marketers from all types of companies, including B2B, B2C and agencies.
Date: February 23-24, 2022
Why attend: The event features best practices in social media marketing from successful brands. 2020 featured speakers from companies such as Vitamix and CERN. This virtual event in July will include leaders from AT&T, Nasdaq and Instacart. Past speakers have been from Intel, Ben & Jerry’s and GE Healthcare.
Date: March 14-16, 2022
Location: San Diego, CA
Host: Social Media Examiner
Why attend: With some 7,000 participants, bills itself as the industry’s largest social media marketing conference. Sponsor is considered the world’s leading online social media magazine for businesses, with more than 1.5 million monthly visitors. While the 2021 event was postponed, you can still view webinars on their site.
Why attend: Learn about VidCon Now, the new “digitally-delivered experience.” These sessions are free for registrants and will take place over a number of months.
Why attend: #SMWNYC will be virtual this year, hosting an event that “serves as the central meeting point for the entire social media marketing industry.” Hear from speakers from Snapchat, Google, Vice, LEGO, Facebook and TikTok. Gain access to 300+ speakers across 150 sessions and extensive digital networking.
Date: March 22-23, 2022
Location: San Diego, CA
Host: Content Marketing Institute
Why attend: Formerly the Intelligent Content Conference, the refresh of this event will help senior marketing executives learn how to enable technology to improve processes to better execute their content strategy. The 2018 event drew 400 participants who learned from leaders representing Amazon, Google, Microsoft, Mayo Clinic, Cisco, Salesforce and others.
Date: August 3-5, 2022
Location: Cleveland, OH
Host: Marketing Artificial Intelligence Institution
Why attend: AI in marketing is a trend that only is getting larger, but it’s a tactic that many professionals are still struggling to implement. This event is for manager-level and above marketers, and is catered to non-technical audiences. Meaning: if you need to learn about AI, this conference is for you.
Host: Third Door Media Inc.
Why attend: The MarTech experience is all choreographed. You’ll unlock presentations that deliver actionable tactics to solve confounding marketing challenges. You’ll meet senior-level marketers like you who are redefining how their organizations deploy martech to achieve business results. And you’ll discover time-saving solutions that deliver ROI.
Editor’s note: Would you like your marketing event added to this list? Please only send annual, U.S. events. Send us an email for consideration. This post is regularly updated.