On average, content marketers use 17 tools to help them do their job. And with more than 5,000 tools available, it can be overwhelming to know what tool is the best for your team and your marketing goals.
When it comes to social media, the right tools can make a huge difference in the time saved, analytics uncovered, audience engagement and much more.
We asked marketers to tell us about their favorite social media management tools. Their answers were surprisingly all over the board with hardly any repeated platforms, proving every marketer’s needs and goals are different. While some may need to use design tools to assist with their visuals, others need more streamlined ways to chat with their customers.
Here are the social media tools that marketers love the most, organized by category. Are there any that can help you meet your social media goals?
Posting and scheduling
“Loomly allows me to schedule posts in advance across multiple platforms and has one of the most user-friendly interfaces I’ve seen in a social media management tool. The calendar view is probably my favorite feature because I can easily see my posts for the entire month! The advanced analytics features on Loomly also allow me to create more comprehensive progress reports for my clients. All my visual content is saved for future use, and I can also create post templates for evergreen content.”
-Jackie Kossoff, Social Media Consultant, jackiekossoff.com
“Meet Edgar allows you to create a carousel of prescripted social posts and set a publish schedule. When you reach the end of your scheduled posts, it goes back to the beginning and starts over.
It’s best used for your evergreen content: blog posts and images that you can continually share with your audience because they have value for many years. Meet Edgar allows me to maintain an active social media account without constant work or attention. It is truly a lifesaver!”
-Allen Michael, Founder & Editor, TheStickVacuums.com
“Social media tools are dull. Take a link, share it on a schedule, return analytics on engagement. Helpful? Sure. But boring. More so, they don’t do the one thing business owners and marketing professionals desperately want: To create a relevant, unique and tailored social media campaign based on their content — automatically.
Missinglettr does just that.
Give Missinglettr a link to your content, and it will automatically pull out relevant quotes and photos. From there, it generates a 365-day social media promotion campaign complete with text, hashtags, auto-generated ‘quote bubble’ images and links back to your post. Review and approve this campaign at your leisure and let Missinglettr do the work over the next year for you!”
-Michael Mehlberg, Co-founder, Modern da Vinci
“PostBeyond is a wonderful social media tool to get employees sharing content to their personal networks. As the admin, I push relevant content into the platform where staff can see and share it with one click. We’ve all heard that people are more likely to trust a person than a brand, so this tool is great for that.”
-Chandler Larson, Social Media Specialist, MentorMate
“SocialFlow may not be one of the most known platforms, but it packs a powerful social media marketing punch. One of my favorite features is the ability to utilize the platform’s algorithms to post my branded messages across multiple social channels at the most opportune times for maximum reach, engagement, and conversion rate.”
-Stephen Seifert, Marketing Director, Your Doctors Online
“Tailwind is a big time saver for Instagram and Pinterest. It allows me to grab pins or images from the web using their handy Chrome plugin.
For pins, hit the Tailwind icon, choose your boards and schedule them. I noticed a drastic increase in site traffic when I increased my daily pins from 10 to 30. But scheduling through Tailwind took the same amount of time as doing it manually.
For Instagram images, you hit the icon, write your message and you’re done. You can even pre-define hashtag groups to add in. They make it so easy!
-Rebecca Bertoldi, Account Director, Meehan Digital
“IFTTT is an integration tool that allows you to connect various applications to work seamlessly together. Nothing else comes close to the number of tasks you can do or apps you can integrate. For example, if you’re managing a bunch of social media accounts, you can easily set up functions that automate content posting and management for most available platforms. (E.g. you can set up a function that logs all your Twitter or Instagram posts into a spreadsheet for easier management OR you can set up a function that automatically reposts Instagram images as native posts on Twitter.)
In a nutshell, if you can think of it, IFTTT can do it. Best part is that people are constantly sharing recipes for different functions on IFTTT’s website and various marketing communities, so you rarely have to figure things out for yourself. It might take a little getting used to, but once you’ve got the ball rolling with IFTTT, you won’t know how you survived without it!”
-Pierre de Braux, Content Strategist, Spiralytics Inc.
“The social media tool I think is the most underrated is Jarvee. It supports Instagram, Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr and Youtube in one tool. You can also manage multiple accounts on each platform, which is often a much more expensive offering from the more well-known social tools available.
My favorite feature is the simplicity of adding RSS feeds to the system so I can greatly speed up my workflow when I want to share the best content from my favorite sources.
The only thing to keep in mind with Jarvee is that you have to install it on your own virtual private server or run it from your own computer, so it cannot be accessed from the cloud.”
-David Alexander, Digital Marketer, Mazepress
“We operate in an era where a company’s content isn’t enough for a healthy social media presence. There’s an additional art of content curation. However, scoping the internet for helpful articles that align with industry standards AND your company’s values could take an entire day’s work. Quuu helps by giving a select number of suggestions from around the web that would align with our content curation goals. I can then link our Quuu recommendations to our Buffer account and get the autoposting sorted.
If at any time the Quuu suggestions don’t reflect our brand, I can go back into Quuu and easily change the keywords Quuu uses for picking out content pieces. Quuu and other services have helped us not only build our brand value but also connect with other content creators within our industry.”
-Shelby Rogers, Content Marketing Strategist, Solodev
Audience development and engagement
“It’s difficult running a Facebook page with the big drop in reach and engagement due to the algorithm changes, so using a chat bot is one solution. One of the better chat bots for Facebook Messenger that I’ve tested is Chatfuel, which allows me to create a bot without any coding. The bot welcomes people that try to get in touch with me either on my Facebook page or on my site, answers simple questions automatically and allows me to build my Messenger audience list so I can contact these people through Messenger in the future.”
-Marko Saric, Freelance Marketing Consultant, HowToMakeMyBlog.com
“My favorite social media tool is Crowdfire (see my Crowdfire review here). I primarily use it to build my Twitter following and keep my social content flowing, and it does a great job. I can quickly find people tweeting about the kind of topics I’m involved in and gain followers who will actually engage with me, rather than just playing a mindless ‘numbers game.’ I only need to use it for a few minutes per day to keep everything on a steady incline.”
-Ben Taylor, Founder, HomeWorkingClub.com
“For me, Followerwonk is one of the best social media tools out there because of how powerful it can be when used in tandem with other tools and methods. In a previous role, I managed the social media for a golf tournament that was held in the West Midlands. So it’s pretty clear who the target market was — people in the West Midlands that like golf. Using Followerwonk, I found people whose bio and location matched that and then followed them from the tournament’s account.
I then used Crowdfire to send automatic DMs to those who followed back, letting them know they could apply for free tickets. This was a really effective way of generating local buzz for an event, but similar steps can be taken for almost any business type to find people worth connecting with.”
-Izaak Crook, Digital Marketing Executive, AppInstitute
“Full Contact API will turn customer and lead email addresses into social profile data, allowing us to quickly find their Twitter/Facebook/LinkedIn handles for easy outreach. This has helped our follower growth, but has really helped our engagement.”
-Curtis Boyd, Director of Operations, Future Solutions Media
“I prefer keeping my followers clean rather than having millions of followers that don’t match my subject matter. So I use ManageFlitter to review my Twitter followers and delete those that are irrelevant. It allows you to manage your followers, easily remove accounts that don’t follow you back, aren’t relevant or don’t have photos. The paid versions have sharing, content searching and easy following. ”
-Mary Cochran, Co-founder, Launching Labs Marketing
“My favorite social media tool is ManyChat. This allows you to grow a Facebook messenger contact list for your brand and to automate it with answers using a messenger bot. I believe Facebook Messenger marketing will be a big part of the future of online marketing and growing a list now is critical. With ManyChat, we get close to an 80 percent open rate on our broadcasts to our list with only 20 percent on our traditional email list.”
-Ryan O’Connor, Co-founder, One Tribe Apparel
Objection Co reads our customers’ bad reviews and automatically formulates a review removal strategy. My favorite part is the notifications it sends that include instructions on how to remove the review that was just published.
-Curtis Boyd, Director of Operations, Future Solutions Media
Promotion and influencer engagement
“With Easy Promos, I can create contests directly on various channels including Facebook, Twitter, Instagram, and YouTube. They offer great templates and they adapt depending on the brand I am working with.
I can keep all contest rules within the platform and link it to any of my campaigns as well as randomly be able to pick the winners and have a Certificate of Validity to share (this is very important in larger markets where my reach is in the 100,000’s).
I can also adapt these campaigns depending on the language spoken in a particular market, may that be Spanish, Portuguese, Italian, French, German or English.
-Renata Sandor, Marketing Specialist, Netquest
“I love GaggleAMP, a social media amplification tool we use for our monthly new product showcase events. GaggleAMP allows us to drive between 2.6 and 3 million views per month. Every month our Mass Innovation Nights (MIN) events help launch at least 10 new products in the Boston market. In nine years, our crowd promoting model has contributed to social media visibility for more than 1,000 products. Almost 400 community members have signed up to be a part of our ‘Gaggle,’ helping to spread the word about local startups and their new products. I love that both sides of the equation win when you use GaggleAMP. We get increased visibility for local startups and our Gaggle members get great content to share.”
-Bobbie Carlton, Founder, Carlton PR & Marketing
“PeopleMap is an Instagram marketing tool that I first discovered when I started managing Instagram growth and influencer campaigns for clients. It’s incredibly affordable, super well designed, and SO EFFECTIVE. It allows you to build lists (such as competitors, influencers you want to work with, current partners), track influencer campaign analytics, search hashtags and analyze user profiles to find new accounts to engage with and organically grow your following.”
-Kayley Reed, creator, consultant and influencer marketing manager, kayleyreed.com
“My favorite social media tool is one of which I’m a co-founder: REP. Through it, you can connect with influencers, access profile analytics (like audience interests and engagement rates), message and hire directly, or post free, paid, and pay-per-click offers.
Additionally, we just launched a new feature called Raffles, which we view as a crowd marketing tool. Users redeem tickets for a chance to win a variety of prizes and can procure tickets in a variety of ways, including promoting the products on display. It’s worth mentioning that we see a lot of social media enthusiasts connecting via our community to help one another with growth and give each other shout-outs.”
-Isaac Lekach, Co-founder and CMO, REP
Design and visuals
“We’d be dead without Canva. It’s truly a design tool, but we make all of our social media graphics with it. From bio blasts to quote cards, infographics, GIFs and everything else in between, we’d be lost without Canva. It makes design easy and fast. Whether we use one of their templates or create something of our own, they help elevate everything we do on social media for our own agency and all of our clients.”
-Jesse Ghiorzi, Director of Brand Strategy, Charge
“Fliptastic, a slideshow app for ioS, helps us get more eyes on our daily postings. It’s a simple app that converts a collection of photos to a video, lets you control transitions and timing, and comes with pre-set music options. It works for Instagram but it’s ideal for businesses who use Facebook because that platform serves native video posts to a much higher percentage of viewers than posts containing only text, photos, or links.”
-Steve Spatucci, Marketing Manager, Sugarplum Studio
“One of my favorite social media tools is Venngage. Using this tool, you can easily create graphs, charts, and infographics to share on social media. People are first hooked by visual content, so having a nice-looking post will draw the user’s eye. Venngage is also free to use, so there’s really no downside to trying out the platform.”
-Maggie Aland, Social Media Analyst, Fit Small Business
One of my favorite social media tools is a digital asset management platform called Bynder, which makes posting images on social media faster and easier. We store every image we own in Bynder. The Bynder AI Search feature actually scans the contents of each image for the keyword I search for, letting me find the image I need pretty quickly. When it comes to downloading the image for use, Bynder can be configured to automatically resize the image depending on the social media platform I’m using so I don’t waste time resizing the image in Photoshop.
-Jack Saville, Online Marketer, OnBrand
“I find the tool Planoly useful to plan out future Instagram posts. I can ensure the Instagram feed looks aesthetically pleasing and that the photos sit well together in the grid. Another tool that I find particularly useful is AdParlour, which allows you to mock up Facebook, Instagram, Twitter and Pinterest posts. This is really useful visual tool for showing clients how certain posts will look in their final form.”
-Katy Lowe, Social Media Executive, Passion Digital
“Plann allows me to plan my Instagram posts in advance and has some of the best editing features I’ve ever seen in an Instagram management app. I’m a graphic designer and since downloading Plann, I’ve only used Photoshop once to edit a photo! Plann also has wonderful hashtag management capabilities and extremely helpful performance (analytics) features to bring further insight into my strategy. Not to mention, I can plan my Instagram Stories in advance with Plann, too.”
-Jackie Kossoff, Social Media Consultant, jackiekossoff.com