Measuring Up: How Content Marketing Grows Your Bottom Line
In today’s digital world, content marketing has become the new marketing. But just why is still there so much buzz?
It’s because content marketing efforts are measurable every step of the way. You can see the results in action and put numbers around them as awareness of your brand grows, consideration of your products or services expands, and conversions build in the forms of both leads and sales. We’re working right now on measuring the value of that return — a no b.s. way to put numbers around your content marketing investment — so stay tuned for more.
In the meanwhile, we thought this was the perfect time to reprise our famous infographic, How Do You Measure Content Marketing. It shows the complete conversion funnel in action and outlines techniques for putting content to work for your business. Blog writing, optimized website copy, feature articles, whitepapers and social media are some of the tools that get the process going.
Take a look. Learn a lot. Implement some of the ideas. Then get your own content marketing efforts measuring up.