In today’s highly connected marketplace where information is available on-demand, in real-time, B2B buyers self-educate and engage with digital content before ever conversing with sales. As sellers communicate with buyers later in the purchase funnel, marketing teams are now responsible for creating a digital relationship with prospects through content. Marketing helps prospects progress through the purchase funnel to the point where they are more receptive to engaging with a salesperson.
However, this can become a bumpy journey for a prospect if the marketing and sales teams are working as siloed groups.
In this panel, sales and marketing experts from InStereo and Brandpoint will share the story of their partnership in achieving stronger alignment, the outcomes, and step-by-step tips for aligning your organization’s sales and marketing teams to provide a better experience for buyers.
Thursday, March 14
Poor Richard’s Commonhouse
3:30-4:30 pm: Happy hour & networking
4:30-5:30 pm: Panel discussion
5:30-6:00 pm: Post-panel networking
Free (drinks and appetizers will be provided!)
Meet the panelists
Scott Severson is the president of Brandpoint, a content marketing agency based in Hopkins. Scott has worked in sales and digital marketing for more than 20 years with deep experience in consumer marketing, brand building and management, and draws on this expertise to help Brandpoint’s clients create successful marketing strategies that get results.
Bill Galfano is co-founder of InStereo, a strategic sales and marketing consultancy. Bill has spent more than 23 years helping incredible brands understand, adopt, and succeed in the world of technology and its impact on customer experience. Bill’s leadership is backed by a rich consulting background, working closely with executive and senior leaders to act as a between bridge technology and business implications.
Adam Post is co-founder of InStereo. He is a leader in the digital marketing, providing strategic leadership, consulting, and technology implementation to some of the best brands in the world. Over his career, he has helped a wide range of clients with strategic solutions ranging from digital strategy, marketing automation, CRM, and revenue cycle consulting.