Blog

Our team of experts share their expertise, offering you a window into the ever-evolving world of branded content and media placement.

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Sarah Panus Interview

What is Brand Empathy? An Interview with Sarah Panus of Kindred Speak

Jody Guetter Interview

Creating a Culture of Experimentation in the Event Marketing World: An Interview with Jody Guetter of Social Assurance

Getting More Out of Your Content Marketing

5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Examples of Controlled Media

10 Examples of Controlled Media: Take Charge of Your Brand’s Story

Engaging MAT Release

From Everyday to Elevated: 6 Proven Ways to Make Your MAT Release More Engaging

Brandpoint is the Agency's Choice

7 Reasons Why Brandpoint is the PR Agency’s Choice

What is Social Advocacy?

Paid Media: Native Advertising vs. Sponsored Content

Native Advertising vs. Sponsored Content: What’s the difference? (INFOGRAPHIC)