Content is everywhere. Between media organizations, entrepreneurs, brands and your own personal connections, everyone is fighting for attention. Native ads and sponsored content are two paid media strategies that satisfy consumers’ desire for good content and leave behind a positive impression of your brand.
Native ads are a paid media placement that fits into the surrounding content, but sponsored content is a longer-form content that is a collaboration between a brand and publisher. We’ve outlined a few of the differences and benefits in this infographic below to help you decide how to implement paid content into your overall strategy.