Paid Media: Native Advertising vs. Sponsored Content

Native Advertising vs. Sponsored Content: What’s the difference? (INFOGRAPHIC)

Content is everywhere. Between media organizations, entrepreneurs, brands and your own personal connections, everyone is fighting for attention. Native ads and sponsored content are two paid media strategies that satisfy consumers’ desire for good content and leave behind a positive impression of your brand.

Native ads are a paid media placement that fits into the surrounding content, but sponsored content is a longer-form content that is a collaboration between a brand and publisher. We’ve outlined a few of the differences and benefits in this infographic below to help you decide how to implement paid content into your overall strategy. 

[Read more: Learn how to create native advertising content that performs!]

Paid Media infographic: Native ads vs. Sponsored Content

Want to learn more about native advertising and sponsored content solutions for PR professionals? Check out our latest webinar and download the webinar slides!

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