Infographics remain an essential part of content marketing strategies, especially for companies that deal with complex or data-heavy topics. By distilling the information into an eye-catching visual, you’re able to present your message in a simple and compelling way without overwhelming users with dense reports and technical jargon.
All industries — those with complex subjects or not — will benefit from incorporating visual content in their strategy. Publishing branded infographics on your site can increase web traffic by up to 12%, and people following directions featuring images do 323% better than those following text-only instructions.
While infographics can make an excellent addition to your content marketing plan, they’re not that easy to create. They require skilled copywriting, editing resources and significant design expertise.
For many years, Brandpoint has helped brands in a variety of industries write and design compelling infographics. Our in-house writing and graphic design teams are trained and experienced in infographic creation and can support your organization through the entire process.