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Digital Marketing for Manufacturers
In an increasingly unpredictable landscape, manufacturers are leaning on marketing for growth. Buying habits have evolved and decisions are no longer based solely on relationships and interactions. Your customers are researching online, comparing options and practically driving themselves through the sales funnel.
Download a copy of our second annual industry report:
The State of Digital Marketing for the Manufacturing Industry 2023
To support evolving buying behavior, successful marketers are delivering valuable digital content that answers buyers’ questions. At Brandpoint, we work closely with industrial and manufacturing marketers to optimize their digital ecosystems through custom content strategy that differentiates their business and accelerates results.
Results that help you grow your business:
- Lead Conversion
- Increased Web Traffic
- Greater engagement
Proven Results
Our marketing framework – a multi-channel marketing approach led by content, measurement and optimization – works. We attract the right audience, engage them and encourage conversions into qualified leads.
Our clients come to us with a variety of challenges, but one core goal: To get results. Whether they want to increase website traffic, generate more leads, or try out a new channel, our marketing framework gets results.
Growth-oriented content marketing
Challenge
Increase site traffic/engagement, and convert on-site to meet goals.
Brandpoint Strategy
Audit of the client’s website revealed an opportunity to optimize content, provide more value to site visitors, improve SEO authority and increase engagement with lead-generating “Quote Request” and “Contact Us” forms.
RESULTS ⎯⎯⎯⎯⎯
Industry and service site transformation
Challenge
Upgrade digital marketing performance website lead gen.
Brandpoint Strategy
Complement traditional sales model while building strategic digital experience, including industry sections, service-specific marketing campaigns to drive conversions, and email nurture campaigns for lead gen.
RESULTS ⎯⎯⎯⎯⎯
Improve UX for adhesives converter
Challenge
Attract, qualify and convert more website visitors.
Brandpoint Strategy
Site overhaul – update and add new optimized pages, email marketing, add blog and case study content. Goals focused on increasing YoY organic growth and conversions, plus greater engagement rates across website.
RESULTS ⎯⎯⎯⎯⎯
Proven Process
We use our proven process to build a custom roadmap based on your budget, organizational goals and existing ecosystem.
Analyze Digital Ecosystem
- Understand the business
- Assess current digital tactics
- Articulate value proposition
- Uncover opportunity
Build Custom Roadmap
- Research keywords and competitors
- Develop content strategy
- Prioritize opportunity
- Create tactical plan
Create and
Deploy
- Execute multi-channel marketing plan
- Craft content with color
- Design assets
- Implement SEO best practices
Track, Learn & Optimize
- Review metrics regularly
- Discuss insights and actions
- Refine the plan
At the core of any effective digital marketing strategy is sought-after content. And crafting content that’s valuable is no easy task. That’s where Brandpoint makes a difference. Our digital marketing writers have a strong knowledge of the manufacturing and industrial space. We don’t churn out trite content strategy; we give content color.
Manufacturer Marketing Services
An effective digital marketing roadmap blends art and science. B2B marketing for manufacturers requires a spectrum of skills, from creative to analytical. For manufacturers, those skills must be accompanied by an understanding of sophisticated subject matter.
Writing content for someone like us is not the easiest thing. They need to do their research and whoever does it at Brandpoint does a pretty darn good job. We have always struggled doing it ourselves; they do a nice job riding the line of technical and digestible – they don’t bore people with being over technical.
SEO for manufacturers
Raise awareness with your target audience through search-optimized content
Web design for manufacturers
Optimize web pages for organic traffic, user experience and lead conversion
Paid media for manufacturers
Find and attract your ideal audience using targeted advertising
Content marketing for manufacturers
Develop content that improves credibility and authority
Marketing automation for manufacturers
Keep your brand top of mind with email marketing
Manufacturer SEO Strategy
When your target buyer is researching and asking questions about what you sell, you want to be the one they turn to. To do that, you need a search engine optimization strategy rooted in your buyers’ needs and pain points. Answering their questions will help you build credibility and authority, with your audience and Google.
The more people engage with your content, the higher your website will appear in search results. This translates to more clicks and traffic. Unlike paid efforts, organic traffic will keep coming long after your initial investment.
Manufacturing Lead Generation
As sales within manufacturing and industrial organizations evolves, so must the strategy to generate leads. Legacy sales teams are aging out and there simply aren’t enough salespeople to fill the void. What’s more, sales are often taking longer to win. So, you need more sales power – but delivered differently.
For the past three years, we have partnered with a Fortune 100 company and their manufacturing partners to optimize digital marketing channels to increase sales. We craft digital marketing roadmaps that turn websites into lead-generation engines.
We start by optimizing websites for SEO, engagement and conversion. Then, we focus on messaging and content to ensure we are telling a convincing story about how we solve the audience’s problems.
Then we build multi-channel campaigns to drive targeted traffic back to that optimized website, where the content and user experience engages the audience to share their information – continuing the conversation.
For the past three years, we have partnered with a Fortune 100 company and their manufacturing partners to optimize digital marketing channels to increase sales. We craft digital marketing roadmaps that turn websites into lead-generation engines.
We start by optimizing websites for SEO, engagement and conversion. Then, we focus on messaging and content to ensure we are telling a convincing story about how we solve the audience’s problems.
Then we build multi-channel campaigns to drive targeted traffic back to that optimized website, where the content and user experience engages the audience to share their information – continuing the conversation.
Work with Us
From our very first conversation, the planning begins. We learn about your business, goals and audience throughout the sales process, which informs the solution our team proposes. As an extension of your business, it’s our job to get onboarded into your organization so we can craft and execute a strategy tailor-made for you.
Analysis and onboarding | 2-4 weeks
We’ll interview your relevant subject matter experts, dig into your business, goals, and analyze your digital ecosystem. Throughout this process, we confirm areas of opportunity and focus to ensure your value proposition is clear and strong. We’ll need a few hours of your time over several weeks.
Strategy and planning | 2-4 weeks
Keyword research , competitor research and our discovery findings inform the content strategy, while our team of experts formulates a tactical distribution plan. We weave the most compelling and relevant messaging into every channel your audience uses. The Brandpoint team will do much of the heavy lifting, with periodic check-ins with you to ensure we’re on the right track.
Execution and delivery | ongoing
Once we’re all agreed on the strategy and plan, we run! Brandpoint can take on as much or as little of the execution as you need. Have a big team with broad expertise? We can fill the gaps. Have a small team with deep knowledge? We can pull in a larger delivery team to complement your in-house skills. We partner to measure and optimize along the way.