Normal Motion

Topsail Strategies, a strategic communications consultancy, was looking to help readers understand the new category of Normal Motion and introduce the new product Nomo Smart Care. They were looking to educate them on what Normal Motion is, why it is valuable for your loved ones and how tracking Normal Motion can help caregivers understand small things before they snowball into big problems.

To achieve this goal, Nomo Smart Care was looking to increase awareness and engage readers with their content. Having a long history with Brandpoint, it was an easy decision for Topsail to partner with us. Nomo had multiple photo assets at the ready to use for their branded content, so Brandpoint used these as a jumping-off point for a listicle to educate Nomo’s target audience.