If you’re a business owner, you want your website to not only have a lot of visitors, you want those visitors to actually buy what you are selling. The best way to keep your visitors interested and ensure they come back is to make your content interesting and diverse.
Here are a few different types of content to consider that will keep your visitors informed and engaged.
1. Posts with lists:
Just like what you’re reading now, this type of post is scannable and it’s easy to pick up the main, bulleted points. For those busy scanners out there, this kind of post gives them the opportunity to grab the main points and move on. Lists tip: It’s best to list the main points, and then elaborate on each of them so your reader fully understands the topic.
2. Infographics:
These are so much fun to read and share among social networks! This is a visual representation of information, data or knowledge combined to present information quickly and clearly. If you’re on Twitter or follow blogs, I’m sure you’ve come across a few infographics jam-packed with stats and quirky graphics. They are designed to synchronize visuals and data to make for a memorable piece a reader can take with them and share.
3. Testimonials:
This is powerful content to have on your webpage and can be displayed in a number of ways. One is to have the content rotate on the sidebar. Second, embed it within different pages, like each sales page or blog. And third, have a dedicated “Testimonials” page.
4. How to’s:
Ask yourself, “What am I an expert at?” What information can I share with others about the topic?” There are people out there searching the web for information about your particular area of expertise. Come up with a plan to generate some “how-to” posts that present information about what you know best that others can learn from.
5. Industry news:
Look at this as a way to build relationships with your customers by making available valuable resources that you trust and want to share. Occasionally reviewing the latest trends and news out there in a blog post will also help your site become more of a resource to your visitors.
6. Photos and videos:
Photos and videos are everywhere, especially in social media marketing! These visuals are great ways to quickly and creatively communicate your message. Photos can communicate thousands of words in seconds. A single image can tell me what you look like, who you serve, where you are, and how you work. Videos are a great way to engage your audience and add a voice to your brand.
7. Customer case studies:
When researching a product or service, people like to see how it all works. Keep it short and to the point. Introduce the customer, the problem and how your product or service can provide a solution. These are good to include somewhere on your site, or even as a blog post a few times a year.
Keep in mind that all of this content is sharable on social networks which will bring traffic back to your site. When you update content, don’t forget to spread the word to your social followers.
This is just a short list, I’m sure I’ve left something out. What’s your favorite type of website content?
