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Marketing Trends for 2020

4 Major Content Marketing Trends for 2020: How to Prepare for Next Year

It’s that time of year! Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix will release, election cycle predictions — and it’s the same in the marketing world, as well. Content marketing is an interesting industry, where certain values always …

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How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]

Picture this. You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Amazing news, right? Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align …

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creating sales and marketing alignment

The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment

I still remember my orientation from one of my first B2B sales jobs. I was brought to my hulking, World War II-era, desk that had nothing on it besides a telephone and a few office supplies. After my 30-minute orientation, my new boss wished me luck and I thought, “I’ll need it!” as I considered how to get started. I was essentially now head of marketing and sales …

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