Featured posts.
It’s that time of year! Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix will release, election cycle predictions — and it’s the same in the marketing world, as well. Content marketing is an interesting industry, where certain values always …
4 Major Content Marketing Trends for 2020: How to Prepare for Next Year Read More »
Can you believe we’re already planning for the fourth quarter of 2019? This is one of the busiest times of year for many companies, and preparation is in full swing for holiday articles. A 2019 report has stated that holiday sales are expected to increase up to 5%, which would exceed $1.1 trillion from November …
7 Tips to Reach Consumers in Print During the Holidays Read More »
I see it multiple times a day on LinkedIn. Someone in my network shares a link to an open position with a headline along the lines of, “Come join my awesome team.” The personal approach certainly helps. When I click through, though, I’m usually taken to a sterile job description and there is little to …
How Your Content Marketing Supports Your Employer Branding Read More »
Content marketing is the key to building a tech startup from the ground up. Many young companies turn to advertising to help grow their business, but they may find themselves running into problems very early on. The main challenge these companies face is that they can spend thousands of dollars on digital advertising and end …
Picture this. You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Amazing news, right? Getting the green light to go to a conference isn’t always easy — budget, timing and buy-in from leadership all need to align …
How to Market Your Business While Attending an Event or Trade Show [Printable Checklist] Read More »
MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. The MAT release is a branded, consumer-facing article that is distributed to a network of print and online news publishers. The article is written …
I still remember my orientation from one of my first B2B sales jobs. I was brought to my hulking, World War II-era, desk that had nothing on it besides a telephone and a few office supplies. After my 30-minute orientation, my new boss wished me luck and I thought, “I’ll need it!” as I considered how to get started. I was essentially now head of marketing and sales …
The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment Read More »