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How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]

Picture this. You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show....

What is a MAT Release?

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and...

The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment

I still remember my orientation from one of my first B2B sales jobs. I was brought to my hulking, World War II-era, desk that had nothing on it besides a telephone and a few office supplies. After my...

PESO Model for PR: Paid, Earned, Shared, Owned Media

PESO is a media model strategy that stands for Paid, Earned, Shared and Owned media. Over a decade ago media channels used to be thought of in siloed ways:...