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Conducting a Content Audit: How to Update Old Posts

A content audit is a qualitative review of all your content assets. The information collected from a content audit can be used to identify: Opportunities to improve organic search...

What Should Your Marketing Technology Stack Look Like? [INFOGRAPHIC]

The ability to choose is a blessing and a curse. In 2011, there were just 150 software tools available to marketers. But their ability to boost productivity and results...

Themes of Integrity and Ethics Dominate 2018 PRSA International Conference

“Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. Mr. Galloway’s...

What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?

In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. In addition to links and RankBrain, we learned that content is among the top three page-quality factors according to...

Study: The State of Content Marketing for Financial Services [INFOGRAPHIC]

Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with...