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Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

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5 Mobile Marketing Strategies

While marketers spend most of their workday on a desktop computer, many of the people they’re marketing to are consuming those messages on different devices. According to Pew Research,...

Top Marketing Conferences in 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. That...

Study: The State of Content Marketing for Financial Services [INFOGRAPHIC]

Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with...

Why Marketers Should Care About Technical SEO

Search engine optimization (SEO) boosts your visibility to search engines, which could catch the attention of potential clients and make your brand more likely to appear in search results....

Expertise, Authority and Trust: Quality Content Series Part 2

In late 2015, Google released a 160-page document called the Search Quality Evaluator Guidelines (aka your brand’s ticket to producing higher-ranking content). In addition to links and RankBrain, we...

3 Core Elements of a Content Marketing Strategy

I recently asked Joe Pulizzi, Content Marketing Institute’s founder, about how technology is shaping content marketing. His blunt response: “My advice is to get your strategy in order and...

How Does Content Marketing Drive Sales?

Content marketing has seen a meteoric rise in the last five years. Responses to the new Content Marketing Institute and Marketing Profs B2B Marketing Study show 91 percent of...