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What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?

In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. In addition to links and RankBrain, we learned that content is among the top three page-quality factors according to...

5 Mobile Marketing Strategies

While marketers spend most of their workday on a desktop computer, many of the people they’re marketing to are consuming those messages on different devices. According to Pew Research,...

Top Marketing Conferences in 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. That...

Study: The State of Content Marketing for Financial Services [INFOGRAPHIC]

Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with...

Why Marketers Should Care About Technical SEO

Search engine optimization (SEO) boosts your visibility to search engines, which could catch the attention of potential clients and make your brand more likely to appear in search results....

3 Core Elements of a Content Marketing Strategy

I recently asked Joe Pulizzi, Content Marketing Institute’s founder, about how technology is shaping content marketing. His blunt response: “My advice is to get your strategy in order and...

How Does Content Marketing Drive Sales?

Content marketing has seen a meteoric rise in the last five years. Responses to the new Content Marketing Institute and Marketing Profs B2B Marketing Study show 91 percent of...