Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with their audience, but the industry has been drastically changing.
The Wall Street Journal reported that more bank branches closed last year than ever before. More customers are going digital and using online tools and mobile apps to conduct transactions and get their questions answered — all without talking to a customer service rep.
We partnered with Drive Research and polled 400 financial service marketers to learn about their struggles and how they use content marketing to address them. Here are a few of the key findings from the report.