Native Advertising and Sponsored Content in 2018 and Beyond [DIGITAL PANEL]
A year ago, The Atlantic said 60 percent of their revenue came from sponsored content. Native advertising and sponsored content are an intersection of several marketing, advertising and PR disciplines. While they’re a relatively new practice in the digital world, they have already transformed the way brands reach their audiences, supercharge brand awareness and drive revenue.
On Wednesday, April 25, we’re hosting a digital panel with experts from GateHouse Media and TownNews to talk about native advertising, sponsored content and its impact on the PR field, the marketing world and your clients and customers.
Date: Wednesday, April 25
Time: 2 p.m. CDT
Location: Your computer
What we’ll cover
Earned, owned, paid and shared media have always lived in separate buckets. Each required a different set of tactics and a separate budget.
But today, native advertising and sponsored content are bringing them under the same roof and tapping into the best parts of each.
Our digital panel discussion will cover:
- What brands are missing when it comes to sponsored content
- How to create sponsored content beneficial to both brands and publishers
- How publishers approach transparency and labeling in native advertising and sponsored content
- Native advertising and sponsored content trends publishers are paying attention to
- Much more!
GateHouse Media is one of the largest locally based print and digital media publishers in the country. They publish almost 150 daily newspapers, hundreds of community publications and local news websites and, as you can imagine, are a major force in the world of sponsored content.
TownNews is a digital publishing and content management company with web, print, social and mobile products that serve over 1,700 media publications around the U.S. From the beginning, they’ve used technology to give publishers of all shapes and sizes the technology to grow their audience and use content to drive revenue.
David Olson, Senior Vice President of Brandpoint