Whether it’s training your cats to make coffee (smart move), attacking a book on your must-read list, or continuing to grow your business, content marketers have plenty of ideas of what they would do with a little extra time.
As experts in the content marketing field for 20+ years, we discovered that the only way to save valuable time on creating content was to create a tool.
There are a lot of moments within the content creation process when time is wasted. A couple years ago we surveyed 100 agency clients in various industries and discovered that 86% of them use a combination of Word, Excel and email to manage their content marketing. They also work in teams—97% of our clients include three or more people in their collaboration process.
To ease the collaboration process, we developed BrandpointHUB, a cloud-based content marketing platform where you and your entire team can conduct every single step of the content creation process, including:
- Schedule content.
- Assign writers and editors.
- Track revisions.
- Brainstorm.
- Create.
- Publish content.
Companies that don’t invest in a content marketing platform or workflow software pay an extra $120,000 per year to produce the same volume of content (Gleanster Research).
Not only does an inefficient content creation process impede work initiatives, it also comes with a high price tag AND cuts into time better spent training the cat or hanging with your family.
What does your content creation process look like? Do you use a content marketing platform? If you’re losing track of feedback in email chains, maintaining multiple documents and using several platforms, it’s time to consolidate! Try out BrandpointHUB and start your 14-day free trial.
See for yourself! At April’s SMB-MSP event, these marketers let us know on Twitter what they would do with an extra 45 minutes each day with the help of BrandpointHUB:
With an extra 45 min each day, I would train my cats to make me coffee in the morning. @brandpointco #brandpointhub #smbmsp99
— Carolyn Reginato (@carolinneapolis) April 21, 2017
@brandpointco extra 45 min a day= 6.874 days a year= biz growth!! #smbmsp99 #brandpointHUB
— Rick Olson (@Rick_Olson) April 21, 2017
@brandpointco as a mom of a crazy 18 month old, with an extra 45 min, I’d sleep. #brandpointhub #smbmsp99 #forevertired
— Jenna Paulus (@jentopthat) April 21, 2017
I’d read a book on my “must-read” list that doesn’t have pop-up cartoons @btandpointco #SMBMSP99 #BrandPointHUB
— gchov (@g_chov) April 21, 2017
#smbmsp99 #brandpointhub @brandpointco I would actually have time to study my French!
— Michelle Scheuermann (@ladysportsman) April 21, 2017
@brandpointco if I had 45 more minutes every day, I would take an advanced Spanish class #smbmsp99 #brandpointhub
— Maddie Spiker (@Maddie_Maccabee) April 21, 2017
#smbmsp99 @brandpointco #BrandpointHub I would go bike ride to a lake and fish for sunnys
— Gabriel Skelly (@GabrielSkelly) April 21, 2017
@brandpointco my extra 45 min… hiding from my fam, eating Oreos & reading a book. #smbmsp99 #peaceandquiet #noshame
— Allyson S (@DZinMSP) April 21, 2017
@brandpointco with an extra 45 minutes? Probably chase Pokémon. ?? #smbmsp99 #brandpointhub
— Jodi Gersh (@jodiontheweb) April 21, 2017
@brandpointco Eat more bacon! #smbmsp99 #brandpointhub pic.twitter.com/UlvrLLsiWy
— Patricia Drey Busse (@patriciadrey) April 21, 2017
I’d snuggle with my dog for an extra 45 minutes #smbmsp99 #brandpointhub @brandpointco pic.twitter.com/dZAiy78pRd
— Becka (@kwiatWOWski) April 21, 2017
