If there’s one theme that unites this year’s trends in manufacturing marketing, it’s connection.
In the post-pandemic business climate, prospects are more than comfortable networking through social channels. They’re not only researching potential vendors but they’re engaging through innovative video and B2B influencer content.
As marketing technology gains intelligence, marketers can better reach their target audience and learn what they want to know. Intelligent data and personalization are the way to engage with prospects.
To hit your marketing targets in 2023, these are some of the trends and opportunities that should be on the radar of any marketer in this industry.
Grow your manufacturing marketing with Brandpoint
Ready to put your vision into action? Partner with Brandpoint to plan, strategize and launch your manufacturing marketing plan. We’ll serve as an extension of your department to connect with your audience and grow your leads. Connect with us today!
