Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s social media content strategies.
Her resume also includes high-level social media positions at Merkle and eBay, as well as a Guinness Book of World Records title. That’s right, as Liz’s bio for her session at Social Media Strategies Summit states, her “interest in the power of social media started in 2008 when she leveraged social media to gain sponsorship for a world record row across the Atlantic Ocean.” What an origin story!
We had the opportunity to ask Liz a few questions about the session she’s presenting on October 16, “Building Great Content on Complicated Subjects: IBM 5 in 5 – A Case Study.” Working with complicated subjects can be difficult for many B2B marketers, whether you’re in tech, healthcare or financial services, and Liz’s responses address these challenges, shedding some light on how she has succeeded at IBM Research.
Your session at the 2019 Social Media Strategies Summit is a subject that definitely resonates with many B2B marketers. What advice do you have for marketers to sound as informed as possible while writing content that targets an industry they may be unfamiliar with?