Seasoned growth leader brings strategic vision and cross-industry expertise to lead Brandpoint into its next chapter.

Brandpoint, a leading sponsored content agency headquartered in the Twin Cities, is pleased to announce the appointment of Lisa Jilek as CEO, effective immediately.

Jilek comes to Brandpoint from Vervint, a technology professional services firm, where she served most recently as president and CEO. During her tenure there, Jilek was known for leading with purpose; overseeing growth, expanding market reach and scaling operations with united teams. Prior to that, Jilek held leadership roles at Thomson Reuters and Stratasys.

“We are thrilled to have Lisa join the organization at such a pivotal time,” said Steve Yoch, Brandpoint’s executive chair. “Her proven track record of growing and scaling businesses as well as her reputation for collaboration and inclusivity will help us further our industry leadership position.”

“At the core of every successful organization is a challenge that demands leadership capable of navigating complexity and furthering growth,” said Jilek. “I am looking forward to leading Brandpoint through transformation with a clear vision and strategic intent.”

With a degree in Business Marketing Management from the University of St. Thomas and Business Studies coursework at University of London-School of Business, Jilek combines strategic insight with clear action plans and understands what it takes to motivate teams. She guides organizations in clarifying their purpose and designing roadmaps for immediate progress and lasting impact.

While not at work, Jilek loves spending time with her family at home, traveling, laughing and playing games with friends, reading books, and pontooning and canoeing at the lake “up north” in Minnesota.

About Brandpoint

Brandpoint is an industry-leading sponsored-content agency that helps PR professionals and brand leaders strengthen awareness and engagement with reliable, on-demand branded content. Based in the Twin Cities, and with nearly 30 years of experience, Brandpoint has helped its clients tell their stories on an unmatched network of premium media outlets.