The mat release is a steady rock in the ever-changing marketing world. It has survived the industry’s ebbs and flows because of its versatility and its ability to deliver quality, entertaining, informative content that consumers demand.
If you are already creating mat releases, congratulations, you’re laying your own foundation. But how can you improve the success of your mat releases – and your marketing campaign – even further?
By recreating your mat release as an infographic.
Here are four reasons why creating an infographic is a great idea:
- Impactful messages. Whether they are accessing your content through a tablet or a cell phone, today’s consumers are always on the go. Infographics offer you the chance to convey your ideas in big, bold graphics or charts instead of asking your readers to wade through paragraphs of information in an article to find your message.
- Grab them with graphics. Like a neon light on the Las Vegas Strip, nothing directs a consumer’s eye to your content like a great graphic. Infographics allow you to make fun, informative murals that offer consumers a different look than the traditional images they see on other media platforms. The more attention-grabbing you can make your infographic, the better.
- Break it down. Nothing scares consumers away from your message like long sentences full of big words they may not understand. Infographics provide a perfect way to show, with an easy example, how complex concepts work. Fun colors and simple illustrations can help convince your audience that even the most complex subject is attainable.
- The perfect marketing partner. Your infographic probably can’t explain every aspect of a mat release and that’s fine, that’s not its job. Remember the infographic should function as a chart of easily digestible information that allows consumers to see your message and grasp the most important points. Accomplishing this will enhance the success of both your mat release and your marketing campaign.