The Brandpoint Blog

Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

Currently browsing: Content Strategy

The Full-Length Blog Email Experiment: What We Learned

When I subscribed to Moz’s email newsletters some time ago, I was surprised to see that they send emails with full blog posts. Here’s an example: Of all the...

3 Reasons Why Open Rate is a Poor Email Marketing Benchmark

It can feel exciting to see a good open rate on a marketing email. It could mean a few things: The email has an effective subject line Your audience...

SEO Vs. PPC: A Breakdown of Search Engine Marketing

It’s estimated that there are 40-60 billion Google searches in the U.S. each month (and the experts at Moz estimate that this number is actually low). That’s a lot of searches, and your...

How to Use a Digital Content Strategy

All the pieces are in place for your content strategy. But what’s next? Too often, marketing teams spend time and money putting together a strategy, only to let it...

How Great Content is Your Unfair Advantage with Paul Selway

Talk about a career arc. Paul Selway got his start working in technology for England’s Ministry of Defense (or rather “Defence”) before diving into the world of sales and...

Why Content Strategy and Design Go Hand-In-Hand – An Interview with Michael Metts

Headshot by Mike Ross. “If you can’t beat ’em, join ’em.” After studying photojournalism, Michael Metts had trouble landing a job at a newspaper. So he decided to “join...

3 Ways Financial Marketers Create Value with Content

Content marketing has seen a meteoric rise in recent years. It’s pacing to be a $300 billion industry by the end of 2019 and, by most measures, will take...

2018 Social Media Trends for Healthcare and Pharma Companies

Mark Twain once quipped that you should never let the truth get in the way of a good story. He’d clearly never had to deal with stingy FDA regulations,...

How to Measure Content Marketing [INFOGRAPHIC]

We work every day with content marketers across the country and have seen first hand just how much work goes into producing a single piece of quality content. But...

SEO Tips For Financial Service Marketers

Technology, regulation and rising expectations are giving financial service marketers more than a few headaches. And their finance customers and clients are relying more on technology and search engines...

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