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CBD Marketing 101: What You Should Consider When Building Your Brand

Many would agree we are living in an interesting time of unprecedented change. And one industry that has featured massive change and explosive growth is CBD. With the industry size...

4 Major Content Marketing Trends for 2020: How to Prepare for Next Year

It’s that time of year! Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix...

Does Employee Satisfaction Affect Customer Satisfaction?

A while back, the business catchphrase of the moment was CX, or customer experience. It’s shorthand for how customers experience your business, from how they first learn about it...

Improving Your Glassdoor Rating: The Do’s and Don’ts of Encouraging Employee Reviews

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. She received her Bachelor of Science degree in Human Resources Management from...

Building Great Content on Complicated Subjects: An Interview with Liz Koenig of IBM Research

Liz Koenig is the Social Strategist for IBM Research. She’s been with IBM for over four years, where she is responsible for the development, measurement and execution of the brand’s...

How to Use Content Marketing to Fill Your Sales Funnel

Content marketing is not about doing another marketing campaign. It’s about creating a culture of using content to drive results that matter – results like traffic, leads and sales....

Social Personas and Culturally Relevant Content: An Interview with Kristi Daraban of Nationwide

Kristi Daraban is no stranger to the marketing world. She’s been in executive leadership positions in the digital and social media marketing space for over 15 years at companies...

10 Tips for Overcoming Common Sales Objections

Convincing someone that they need a product or service can be extremely difficult, especially if this person is a cold call or email. Even with warm leads or referrals,...

What is Social Advocacy?

During an interview, it can be difficult to explain your strengths and experiences to an interviewer who has never met you before. However, if you have a friend or...

Content Marketing World 2019 Recap: 9 Things I Learned at This Year’s Conference

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention...

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