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How to Distribute Your Branded Video Content with the PESO Model

You’ve written the perfect script, targeted your audience and decided the message you want to share with them, filmed take after take, and now, after hours of editing, you...

3 Major Marketing Trends for Financial Services in 2019

Marketing for financial institutions has always been an ever-changing, fast-paced challenge. Evolving technology and customer habits have shaped marketing strategies for those working in the financial services industry for...

What are the Main Challenges of Marketing Financial Services? (And How You Can Solve Them)

The main challenges of marketing financial services are very unique to the industry. Strict regulations, complicated subject matter, a lack of consumer trust and constantly evolving technology are just...

Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Writing a perfect blog post is not always the easiest task. After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and...

6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly...

The Marketing Flywheel: Has This Approach to Customer Relationships Replaced the Marketing Funnel?

Is the marketing funnel obsolete? Well, short answer: no. Long answer: kind of. While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the...

How Does Content Marketing Drive Sales?

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report, organizations are increasing their...

Great Examples of Product Launch Content

As marketers have discovered the power of content to generate leads over the last few years, they are applying the same strategies to product launches. It takes more than...

How to Develop a Budget for Product Launch Content Using the PESO Media Model

The PESO model is a powerful way to integrate PR and marketing strategies to reach and convert your audience at every channel and every stage of the sales funnel....

The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment

I still remember my orientation from one of my first B2B sales jobs. I was brought to my hulking, World War II-era, desk that had nothing on it besides a telephone and a few office supplies. After my...

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