The Brandpoint Blog

Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

Currently browsing: Content Strategy

9 Rules for Establishing Credibility and E-A-T in Your Content

Content marketing provides so many benefits. But increasingly, the quality of a brand’s digital content can make or break the credibility of your entire business. In a study conducted...

3 Ways Content Fuels Your Online Reputation Management Strategy

The internet empowers brands to connect with an infinite number of customers around the globe. However, it has also robbed them of their most valuable asset — the ability...

8 Common Social Media Marketing Mistakes

Social media is a blessing and a curse. It’s easier than ever for people to directly connect with a brand and submit complaints. Social media also makes it easier...

Creating a Content Strategy That Booms But Never Bombs

You might publish blog posts, send emails and publish social media posts. But do you have a content strategy that supports it? A content marketing practice without a strategy...

5 Mobile Marketing Strategies

While marketers spend most of their workday on a desktop computer, many of the people they’re marketing to are consuming those messages on different devices. According to Pew Research,...

The Full-Length Blog Email Experiment: What We Learned

When I subscribed to Moz’s email newsletters some time ago, I was surprised to see that they send emails with full blog posts. Here’s an example: Of all the...

3 Reasons Why Open Rate is a Poor Email Marketing Benchmark

It can feel exciting to see a good open rate on a marketing email. It could mean a few things: The email has an effective subject line Your audience...

SEO Vs. PPC: A Breakdown of Search Engine Marketing

It’s estimated that there are 40-60 billion Google searches in the U.S. each month (and the experts at Moz estimate that this number is actually low). That’s a lot of searches, and your...

How to Use a Digital Content Strategy

All the pieces are in place for your content strategy. But what’s next? Too often, marketing teams spend time and money putting together a strategy, only to let it...

How Great Content is Your Unfair Advantage with Paul Selway

Talk about a career arc. Paul Selway got his start working in technology for England’s Ministry of Defense (or rather “Defence”) before diving into the world of sales and...

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