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Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

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How to build a bulletproof buyer persona

There are many routes you can take when developing a content marketing strategy. But time and time again, the best place to start is identifying your company’s buyer personas....

4 ways social media can fuel your content marketing strategy

Guest post by Krysta Williams, Marketing Content Specialist at ZoomInfo Let’s state the obvious: Social media marketing and content marketing go hand in hand. While each can function on their...

Simple ways to scale your content

Content marketing can be intimidating. There’s no magic recipe that reveals the perfect blend of blogs, infographics, emails and promotion campaigns to use. It’s all about learning as you...

Is business blogging still worth it?

Is business blogging still worth it? It’s a simple question with a complicated answer when you think of all the things you need to make it successful: A comprehensive...

How to create killer web content for your new website

When’s the last time you updated your website and web content? Depending on who you ask, it might be time for a face-lift—or possibly a complete redesign. There are...

Cognitive and Content: The marketer’s path to personalization

Allen H. Mogenson was a mid-century American industrial engineer and “father of work simplification.” He’s the guy who coined the famous quote, “Work smarter, not harder.” It’s a quote...

The right metrics to track blog success

I’ve attended a few poetry and story slams around the Twin Cities. These talented artists rip open their hearts and show the darkest corners of their lives to strangers...

How to use content in your lead scoring

In an episode of Aziz Ansari’s Netflix series “Master of None,” he attempts to find the best taco truck for lunch by doing an extensive Google search, texting friends,...

How content accelerates your lead generation

The way marketers measure success seems to change about as quickly as my computer makes me change my password (usually about the time I finally memorize the old one)....

8 Common Social Media Marketing Blunders

Social media is a blessing and a curse. It’s easier than ever for people to feel like they can directly connect with a brand and submit complaints. But the...

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