How to Write an Effective Call-to-Action that Converts As a marketer, it’s your job to provide a clear direction in your content so users have a smooth, easy experience and know exactly what actions to take. A...
How to Write Blogs Faster (Without Sacrificing Quality) Blog writing is fun. You get to tackle new subject matter, read some interesting sources and, who knows, maybe even include a Star Wars AND Simpsons reference in the...
Content We Love: Expert Marketers Share Their Favorite Branded Content Every day, the internet is flooded with branded content. Some of it’s great, some of it’s awful and a ton of it dwells somewhere in between — a sort...
How an Ice Cream Brand is Changing the World: An Interview with Jay Tandan of Ben & Jerry’s Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013....
How Intel Became a Tech Leader on Social Media: An Interview with Scott Jaworski From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing...
Storytelling & Career Building: An Interview with Carissa Lapura of McKesson Carissa Lapura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Prior, she worked in several marketing roles for Microsoft. Carissa talks to us...
What is E-A-T and How Can It Improve the Credibility & Quality of Your Content? In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. In addition to links and RankBrain, we learned that content is among the top three page-quality factors according to...
6 Ways to Optimize Content for Voice Search Virtual assistants are continuously improving on their abilities to understand voice commands and respond to them with accuracy and comprehensiveness. Consequently, voice search is becoming more accessible; its use...
The Impact of Social Selling: An Interview With Jennifer Janowski of GE Healthcare Jennifer Janowski is Segment Leader of Women’s Health Ultrasound for GE Healthcare. She is a long-term GE employee with roles in marketing and product management. Jennifer was also part...
Video Marketing: 7 Tips for Writing a Great Video Script When given the choice between content like blog posts, infographics, social media posts, among others, survey respondents in HubSpot’s Content Trends Report said they are most likely to pay the closest attention...
