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Content We Love: Expert Marketers Share Their Favorite Branded Content

Every day, the internet is flooded with branded content. Some of it’s great, some of it’s awful and a ton of it dwells somewhere in between — a sort...

How an Ice Cream Brand is Changing the World: An Interview with Jay Tandan of Ben & Jerry’s

Jay Tandan began working at Ben & Jerry’s in 2009 as a shift lead, then as a social mission intern, and then worked his way into marketing in 2013....

How Intel Became a Tech Leader on Social Media: An Interview with Scott Jaworski

From VR to shooting star drones to self-driving vehicles, Intel is more than a PC company. Scott Jaworski, Director of Global Social Media at Intel, is tasked with managing...

Storytelling & Career Building: An Interview with Carissa Lapura of McKesson

Carissa Lapura is Senior Marketing Manager and Storyteller at McKesson, a healthcare and pharmaceutical distribution company. Prior, she worked in several marketing roles for Microsoft. Carissa talks to us...

What is E-A-T and How Can It Improve the Credibility & Quality of Your Content?

In late 2015, Google released the 160-page Search Quality Evaluator Guidelines. In addition to links and RankBrain, we learned that content is among the top three page-quality factors according to...

6 Ways to Optimize Content for Voice Search

Virtual assistants are continuously improving on their abilities to understand voice commands and respond to them with accuracy and comprehensiveness. Consequently, voice search is becoming more accessible; its use...

The Impact of Social Selling: An Interview With Jennifer Janowski of GE Healthcare

Jennifer Janowski is Segment Leader of Women’s Health Ultrasound for GE Healthcare. She is a long-term GE employee with roles in marketing and product management. Jennifer was also part...

Video Marketing: 7 Tips for Writing a Great Video Script

When given the choice between content like blog posts, infographics, social media posts, among others, survey respondents in HubSpot’s Content Trends Report said they are most likely to pay the closest attention...

Activating Brand Authenticity on Social Media: An Interview With John Graham of Merck & Co.

John Graham is Employer Brand & Digital Strategy Lead, Global Talent Acquisition at Merck & Co. Inc. He’s a former business performance analyst by day and hip-hop recording artist...

How Grubhub Plans & Creates Social Media Content: An Interview with Mallorie Rosenbluth

Mallorie Rosenbluth is the Head of Social Media at Grubhub, a food delivery service that allows consumers to order from their favorite restaurants and get it delivered right to...

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