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Highlights from the Minnesota Marketing Summit

This year’s Minnesota Marketing Summit, hosted by IC Summits, was held in downtown Minneapolis on Tuesday, September 24. The turnout of high-level marketing professionals at the event was phenomenal,...

Content Marketing World 2019 Recap: Takeaways from Social Media and Creativity Focused Sessions

The Season for Marketers This time of year, end of summer and early fall, is apparently the season for marketers. Between the Digital Summit Series, Content Marketing World, Inbound...

Brandpoint Gives Back: The Minneapolis Crisis Nursery

More and more companies are offering benefits surrounding philanthropy and team-focused volunteer days. Encouraging employees to give their time (during work hours) to help out local organizations is a great...

Content Marketing Tips for Tech Startups

Content marketing is the key to building a tech startup from the ground up. Many young companies turn to advertising to help grow their business, but they may find...

Video Marketing Statistics You Should Care About in 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. You’re not behind,” said Arik Hanson, a social media...

Who from Your Marketing Team Should Attend a Conference?

Conferences are known to be a great immersion experience for employees, and are (usually) worth the money and time people spend to attend them. If you have attended many...

What to Do in Minneapolis While Attending a Marketing Conference

In Minneapolis for the long-awaited 2019 Digital Summit? This event takes place from Aug. 14-15, hosts over 1,500 attendees and is filled with great sessions on content marketing, social media,...

5 Ways to Align Sales and Marketing While Working an Event or Conference

As Marketo put it, sales and marketing are two different planets orbiting the same sun. Sales and marketing often have different goals, different understandings of roles and different objectives, making it...

14 Examples of Sponsored Content: Best Illustrations of the Growing Paid Media Strategy

People don’t like advertisements; there’s even research to back it up. According to the Advertising Association in December 2018, public favorability of ads have hit a new low. Consumers are increasingly...

How to Launch a Product Without a Press Release

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch...

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