The Brandpoint Blog

Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

Currently browsing: Content Creation

The Impact of Social Selling: An Interview With Jennifer Janowski of GE Healthcare

Jennifer Janowski is Segment Leader of Women’s Health Ultrasound for GE Healthcare. She is a long-term GE employee with roles in marketing and product management. Jennifer was also part...

Video Marketing: 7 Tips for Writing a Great Video Script

When given the choice between content like blog posts, infographics, social media posts, among others, survey respondents in HubSpot’s Content Trends Report said they are most likely to pay the closest attention...

Activating Brand Authenticity on Social Media: An Interview With John Graham of Merck & Co.

John Graham is Employer Brand & Digital Strategy Lead, Global Talent Acquisition at Merck & Co. Inc. He’s a former business performance analyst by day and hip-hop recording artist...

How Grubhub Plans & Creates Social Media Content: An Interview with Mallorie Rosenbluth

Mallorie Rosenbluth is the Head of Social Media at Grubhub, a food delivery service that allows consumers to order from their favorite restaurants and get it delivered right to...

Case Study Template: How to Share Your Company’s Success & Win Business

Case studies are a must-have in any business’s content marketing library. They provide proof to potential customers that your company can help solve their problems. The format you choose...

Why The Content Angle Matters and How To Evaluate It

The content (or marketing) angle is your brand’s unique perspective or opinion. Your content angle sets the tone for the entire piece and sets you apart from other organizations...

Why There Is No Marketing Without Good Content: An Interview with Rebecca Lieb

Rebecca Lieb is one of the most seasoned and highly respected content strategists, researchers and analysts in the marketing and PR world. She’s got a stunning resume including the...

How Marketers Use Artificial Intelligence to Create Personalized Experiences

You know the old saying about how if you put enough monkeys on enough typewriters you’ll eventually get Shakespeare? It might take several million years and several million monkeys,...

Lead Generation vs. Demand Generation (and How to Develop Content for Both)

Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that...

Are You a Poodle or Pit Bull? Insight For Discovering Brand Voice

When you think of your brand’s voice, do you draw a blank? Do words like innovative yet approachable come to mind? These types of generic descriptors might sound nice,...

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