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How to Write a CTA That Converts

Think of the last time you used a GPS to get to your location. The GPS told you exactly where and when to turn. It’s so much easier to...

How to build the perfect content creation team

To build the perfect content creation team, you need to know the perfect content creation process, which typically goes as follows: Strategize Plan Create Review Publish and promote Measure...

Writing tips from professional journalists

In 2014, the Harvard Business Review wrote about the rise of big brands hiring top-talent journalists to work on their content teams. It makes sense. Journalists are trained to...

5 Tips to Beat Writer’s Block

Though we usually use the term “writer’s block” to refer to novelists or essayists, it’s still a very relevant problem for marketers, bloggers and content creators. Writer’s block occurs...

Want quality content? Use an editor.

As a journalism student in college, I quickly learned the most important lesson to maintain my sanity: Embrace the red pen marks. I didn’t just embrace it, I felt...

Should your brand be using live video?

While VR/AR are still a ways off, live streaming video is boosting engagements and offering a more visual marketing strategy

How to collaborate like a pro

As they say, team work makes the dream work. Two heads are better than one. Power in numbers. You get the idea. By building a solid foundation of respect...

3 ways to build your content team

It’s easy to get lost in talking about the latest social trends, web analytics, tools, March Madness and strategy, but don’t forget about the human element. We here at...

Do you really own your photo?

Whoomp there it is—your organized, compelling and SEO-friendly blog post, perfectly aligned with your content marketing strategy. You brought the written goods, but what about your visuals? Integrating visuals...

3 universities winning at content marketing

University-related content usually comes to us in two forms, neither of which is any good: “Which campus drinks the most?” Or, “Which crazy offensive thing happened at XYZ College and who should get...

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