The Brandpoint Blog

Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

Currently browsing: Content Creation

Why The Content Angle Matters and How To Evaluate It

The content (or marketing) angle is your brand’s unique perspective or opinion. Your content angle sets the tone for the entire piece and sets you apart from other organizations...

Why There Is No Marketing Without Good Content: An Interview with Rebecca Lieb

Rebecca Lieb is one of the most seasoned and highly respected content strategists, researchers and analysts in the marketing and PR world. She’s got a stunning resume including the...

How Marketers Use Artificial Intelligence to Create Personalized Experiences

You know the old saying about how if you put enough monkeys on enough typewriters you’ll eventually get Shakespeare? It might take several million years and several million monkeys,...

Lead Generation vs. Demand Generation (and How to Develop Content for Both)

Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that...

Are You a Poodle or Pit Bull? Insight For Discovering Brand Voice

When you think of your brand’s voice, do you draw a blank? Do words like innovative yet approachable come to mind? These types of generic descriptors might sound nice,...

Study: The State of Content Marketing for Financial Services [INFOGRAPHIC]

Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with...

The Biggest Marketing Misconceptions

Marketing is hard. Social media has been around for over a decade. The term content marketing has been around for longer than that. Marketing itself has existed ever since...

The Flops and Successes of Shock Advertising

Shock advertising (also known as “shockvertising”) uses taboo subjects and societal issues that we typically ignore to intentionally attract widespread attention and trigger a strong reaction. The result is...

Building a Content Marketing Program From Scratch with Michael Brenner

You probably recognize Michael Brenner from … well … pretty much everywhere. He’s the CEO of the Marketing Insider Group, has had an extremely successful career as a speaker...

What’s the Best Way to Organize Content?

As a content strategist who is accountable for producing large amounts of content, you want to be able to quickly locate and access what you’re currently working on —...

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