- Author Bio:
- Scott is an internet trailblazer and a passionate advocate of digital content marketing. As the President of Brandpoint, Scott enjoys working with a variety of brands and agencies, as well as his talented team. Scott has worked in sales and digital marketing for more than 20 years with deep experience in consumer marketing, brand building and management, and draws on this expertise to help Brandpoint’s clients create successful marketing strategies that get results.
Posts by Scott Severson:
-
The Customer Journey as the Path to Creating B2B Sales and Marketing Alignment
27 February 2019 -
Make Content Your Best Salesperson
22 February 2017 -
The Inevitable Rise of Paid Media in PR
02 February 2017 -
The Secret to Rebooting Your Business and Accelerating Growth
26 January 2017 -
Is ‘Content Blindness’ The New ‘Banner Blindness’?
06 January 2017 -
Three Costly Problems Caused By Using The Wrong Content Marketing Tools
14 October 2016 -
4 Risks of Using the Wrong Marketing Tools (and 1 Simple Solution)
12 February 2016 -
A Simple, No BS Method to Measure Content Marketing ROI
01 July 2015