5 Must-Attend Marketing Events This Month

Along with the Twin Cities’ enthusiastic and expansive marketing community comes a host of monthly events to help bring everyone together. Here are just a few we’re looking out for this month.


The Food Revolution: Transparency and its Effects on Marketing & Communications
Tuesday, February 7th, 2017
Cost: $40 for members, $10 for students
Hosted by Minnesota PRSA

The food industry has experienced a monumental shift in the last several years. Consumers are reading more labels, asking more questions and becoming increasingly critical of how their food makes it from the ground to their dinner table. These, of course, are all wonderful things.

But they do present a whole reusable-shopping-bag full of new challenges for marketers.

The Minnesota PRSA is putting together an all-star panel, featuring the founder of 2 Gingers Whiskey and the Food Building, the Marketing Integration Director for Jack Link’s Protein Snacks and the GM of ag-resource startup, Grow North MN, to discuss how to adapt to the quickly changing food marketing landscape.


“How to” Happy Hour Series: How to Make Bold Moves
Wednesday, February 8th, 2017
Cost: $5 for BMA MN members, $15 for guests
Hosted by BMA MN

The Minnesota Chapter of the Business Marketing Association is gearing up for another installment of their “How to” Happy Hour series, geared toward creating a casual and interesting context for young professional marketers to connect and get inspired.

February’s event aims to encourage Young Professionals to make 2017 a year they take bold steps forward in their marketing career. The vibrant panel of under-30 marketers represent organizations like Pentair and the Salvation Army and even features a young entrepreneur striking it out on her own. They’ll illustrate that “the road hasn’t always been smooth,” but charting your own path can be incredibly rewarding.


The 2017 Student Ad Summit
Friday, February 10th, 2017
Cost: $45 for members, $50 for non-members
Hosted by Ad Fed

For students looking to get into the advertising world, you’d be hard-pressed to find a better event (or organization) than Ad Fed’s annual Ad 2 Student Ad Summit. It’s an all-day event that helps connect students to working professionals and a real-life taste of the advertising world.

This year, attendees will be treated to two high-profile keynote speakers. Chuck Porter, partner and chariman at the Crispin Porter + Bogusky Agency (the brains behind Domino’s famous “Pizza Turnaround” campaign) and Wendy Blackshaw, SVP of marketing and sales for the highly anticipated MN Super Bowl Host Committee, will both impart a wealth of knowledge as a cherry on top of this day-long event.


Low-Cost, No-Tech Ways That Marketers Can Fight Ad Fraud
Wednesday, February 15th, 2017
Pre-registration cost: Free for members, $40 for non-members
Day-of cost: $10 for members, $45 for non-members
Hosted by the Minnesota Interactive Marketing Association

When faced with a serious problem of ad fraud, it’s hard to look past the potential dollars lost in the process as well as the dollars spent trying to fix it. But MIMA’s February monthly sets out to change that.

Independent cybersecurity and ad fraud researcher, Dr. Augustine Fou, is set to discuss the breadth of digital ad fraud and how it impacts everyday marketers. He’ll also talk about how detecting, analyzing and reducing ad fraud can be done effectively using many of the tools you might already be using.


Workshop: Powerful Negotiation Skills
Thursday, February 16th, 2017
Cost: $20 for members, $40 for non-members
Hosted by Minnesota Women in Marketing & Communications

The Minnesota Women in Marketing & Communication is a wonderful organization that hosts monthly events focused on networking, entrepreneurship and professional development curated for the community of passionate women marketers in the Twin Cities.

This month, their workshop is centered around honing effective negotiation skills to “help break the glass ceiling.” There’s no doubt this will be a fantastic event.

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