Month: June 2020

Financial Service Marketing during coronavirus

3 Steps Financial Services Marketers Need to Take in 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person. Others may be adopted permanently …

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marketing self awareness

Marketing Self-Awareness: 5 Ways to Prepare for the Emerging New World

Confined to my home office for the past few months (just like the rest of the world), I’m already beginning to look nostalgically at what this confounding time has given my family: Cooking and spending every meal together, without the need to rush through dinner. Game nights several days each week (from Yahtzee™ to Mario …

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Producing Consistent Content with Limited Resources: An Interview with Liz Wassmann of Farmer’s Fridge

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. She also spent a couple years working in social media and …

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Creating Meaningful Social Media Relationships through Content: An Interview with Jon Frederick of Nickelodeon

Jon Frederick is the Director of Social Media at Nickelodeon, so basically he has the best job ever! Jon and his team manage over 100+ social media accounts for Nickelodeon, all backed by millions of followers. They are responsible for editorial, fan engagement and programming strategies for all of the channels. Jon will be speaking …

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