Month: November 2017

How Duplicate and Original Content Affects SEO

Duplicate vs. Original Content: Quality Content Series Part 6

At some point, you may have wondered if republishing a blog post or if scraped content significantly impacted your content’s SEO value. While it’s well known that plagiarism is harmful and has legal consequences, there’s a common misunderstanding about Google’s perception of duplicate content and how it affects SEO. In this post, we look at …

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10 Content Marketing Tips Inspired by Thanksgiving

As content marketers, we know that the holidays are an excellent time to capture the attention of audiences everywhere. While we’ve helped our clients create and distribute relevant Thanksgiving content, we’ve gathered some inspiration from JetBlue’s email campaign for our own Brandpoint Thanksgiving blog post. We hope some sage content marketing advice will help you …

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Native Advertising vs. Sponsored Content What is the Difference? Brandpoint

Native Advertising vs. Sponsored Content: What’s the Difference?

Sponsored content and native advertising are forms of paid media strategies that fit the form and function of the surrounding editorial content on a webpage. It looks “native” to the page. However, the main difference is that native advertising is more like a traditional ad and sponsored content is more like a media placement. Native ads contain …

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How to Create Readable Content; Readability

How to Create Readable Content: Quality Content Series Part 4

It’s often overlooked that there’s a link between readability and SEO. Readable content is easy for your audience to consume and understand. The content is skimmable, written at an appropriate reading level and uses succinct sentence structures and uncomplicated word choices. When content is easy to read, there’s a better chance that your audience will …

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