Month: February 2015

4 Tips for a Powerful Content Marketing Newsletter

The first step to gaining paying clients or customers is making people aware of your brand. That’s the top of the content marketing funnel. But then what? To turn prospects into clients, it’s essential that you also spend time focusing on middle-of-the-funnel content. Middle-of-the-funnel content provides more in-depth information about your company, its qualifications, and …

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7 Mid-Funnel Content Formats That Work

Everybody harbors stereotypes about middle children. Different. Strange. Independent. Neglected. Lost. Well, content marketing has a middle child, and it is called middle of the funnel content. You could use any one of those four aforementioned adjectives to describe marketers’ treatment of content formats sandwiched between the top of the marketing funnel and the bottom. …

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