Motion is intriguing. A movement caught out of the corner of your eye is sure to make you turn your head, and we are dazzled by something as simple as a moving pattern. Video marketing is a great way to grab your audience’s attention and show your unique product, service or story in action. Every …
Lights, Camera, Action: All About DIY Video Marketing Read More »
As a startup company, it seems the challenges will never end. Growing your customer base is a life or death situation. With little traditional marketing background, building brand awareness on a budget can be tricky. Good news—content marketing is here for you. Introduce yourself There’s no better way to tell your audience who you …
5 Reasons Your Startup Needs Content Marketing Pronto Read More »
With a touch of spring even in the Minnesota air these days, I’m putting on my love guru hat and providing advice to lonely social media accounts across the country. With roughly 1.96 billion social network users in the world, there are plenty of fish in the sea that could earn some social media “love.” …
The first step to gaining paying clients or customers is making people aware of your brand. That’s the top of the content marketing funnel. But then what? To turn prospects into clients, it’s essential that you also spend time focusing on middle-of-the-funnel content. Middle-of-the-funnel content provides more in-depth information about your company, its qualifications, and …
4 Tips for a Powerful Content Marketing Newsletter Read More »
Everybody harbors stereotypes about middle children. Different. Strange. Independent. Neglected. Lost. Well, content marketing has a middle child, and it is called middle of the funnel content. You could use any one of those four aforementioned adjectives to describe marketers’ treatment of content formats sandwiched between the top of the marketing funnel and the bottom. …