When you see a large crowd forming around a stage, you know the show must be good. Even if you can’t hear the music to judge for yourself, you can’t help but wander over and check out all the fuss. Social media sharing is the same. If a company has many followers or a blog …
In Minneapolis we have a well-known restaurant called Hell’s Kitchen. One popular item on the menu is the Garlic Coleslaw. The restaurant sells a cookbook that features its recipes called Damn Good Food provides a background story from owner Mitch Omer giving credit to his dad for the coleslaw recipe. If done perfectly, the coleslaw …
When It Comes to Content Marketing, ‘Don’t Change the Damn Recipe’ Read More »
They say timing is everything. It’s certainly that way with your back-to-school mat releases. Get them out early and consumers ignore your message. Go late and you miss the season. Brandpoint times this important topic just right for you. In fact, July 31 is our recommended release date €¦ and that leaves you time to …
NOW is the time to make your back-to-school media placements Read More »
How many times have you read a great article or blog and noticed those little social media link buttons at the top of the page? Their goal, of course, is to encourage you to share the content. Today, promoting and sharing website content has become a way of life online. Many users see sharing as …
How to Promote and Share Your Social Media Content Read More »
Last November outrage poured into the streets as consumers rushed to their local grocery stores filling their carts with any Hostess name-brand item they could find. Why? Hostess filed for Chapter 11 and their famed line of dessert treats were no longer being produced. The masses rushed to get what they thought would be their …
Twinkies Make a Comeback! And So Can Your Stagnant Blog Read More »
In Northern Minnesota, kids start fishing shortly after learning to walk. I’m no exception. Even now you can find me casting off the dock to catch bass on the weekends. But during the work week, I help Brandpoint content syndication clients catch another kind of whopper: great media placements. After years of distributing stories about …
Fishing For Media Placements: How to Catch the Best Mat Release Read More »
In the world of PR you’ve got to stay a few months ahead of everyone else. Right now in July, PR professionals need to start thinking about the holidays. At Brandpoint, we’ve already got the kids back to school with articles ranging from healthy kid-friendly recipes to tips to tackle tough homework nights – this …
Merry Christmas! July = Time to Plan Holiday Mat Releases Read More »
Reading a blog is similar to picking out a book: there are millions to choose from but you select the one that stands out and relates to you. Maybe it’s because of the author or perhaps the genre, but once you find something you like, you’ll want to read more. A blog is no different. …