Month: July 2013

When It Comes to Content Marketing, ‘Don’t Change the Damn Recipe’

In Minneapolis we have a well-known restaurant called Hell’s Kitchen. One popular item on the menu is the Garlic Coleslaw. The restaurant sells a cookbook that features its recipes called Damn Good Food provides a background story from owner Mitch Omer giving credit to his dad for the coleslaw recipe. If done perfectly, the coleslaw …

When It Comes to Content Marketing, ‘Don’t Change the Damn Recipe’ Read More »

Fishing For Media Placements: How to Catch the Best Mat Release

In Northern Minnesota, kids start fishing shortly after learning to walk. I’m no exception. Even now you can find me casting off the dock to catch bass on the weekends. But during the work week, I help Brandpoint content syndication clients catch another kind of whopper: great media placements. After years of distributing stories about …

Fishing For Media Placements: How to Catch the Best Mat Release Read More »