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PESO Model for PR: Paid, Earned, Shared, Owned Media
Written by
Brandpoint
What is the Difference Between a MAT Release and a Press Release?
Written by
Brandpoint
11 quick do’s and don’ts of AI-driven search and branded content
Written by
Paige Pettijohn
Native Advertising vs. Sponsored Content 101
Written by
Brandpoint
The Visibility Economy: Why Impressions Are the New Clicks
Written by
Paige Pettijohn
3 steps to build a 2026-ready PR campaign
Written by
Paige Pettijohn
Jen Kartes and Annette Albrecht of Brandpoint are coming to Chicago!
Written by
Libby Weaver
Lisa Jilek named Brandpoint CEO
Written by
MaDonna Sheehy
What PR Teams Need To Do When Economic Uncertainty Challenges Their Efforts
Written by
MaDonna Sheehy
