Join us on Wednesday, June 3 for a discussion on creating brand authority in AI through integrated earned and paid communications strategy.
Watch the webinar
AI is quickly becoming the recommender and filter that leaves users with the first impression of your brand. Listen to this pre-recorded webinar to see how your brand should adjust to GEO strategies.
As AI tools reshape how audiences discover information, brands need to think beyond traditional search rankings. Visibility now depends on whether your brand shows up in AI-generated answers, how that information is summarized and whether your content is trusted enough to be recommended.
Is This Webinar For You?
Who Should Listen
- Marketing and PR professionals responsible for brand visibility
- Content strategists building organic and paid distribution programs
- Communications leaders navigating AI-first discovery
- Agency teams advising clients on brand authority and digital presence
What You'll Take Away
- A clear picture of how your brand can appear in AI-generated answers today
- An understanding of how AI visibility is different than SEO
- A framework of how to leverage paid, earned and shared media together
- Direct insight from practitioners using AI visibility data right now
What If You Don't Attend?
- Your competitors become the brands AI recommends — not yours
- You miss proven frameworks for building AI authority at scale
- You fall behind as AI-first discovery reshapes how audiences find brands
- Your next campaign launches without an AI visibility strategy
In this live panel discussion + Q&A, we'll explore
AI Visibility vs. SEO
What AI visibility means for brands — and how it differs from traditional search rankings
SEO vs. GEO
What is commonly misunderstood between search engine and generative engine optimization
How Audiences Use AI
How consumers and brands are using AI to make decisions today, and how AI has become the consumer voice
Industry Leaders
Which industries are further ahead with AI decision-making and why their strategies are driving AI visibility
Meet the Panel
Brand, technology and strategic communications experts on one stage
Stacy Stusynski
Chief Commercial Officer, Brandpoint
Stacy leads commercial strategy at Brandpoint, working directly with brands and agency partners to build content programs that deliver measurable earned and paid media results. With decades of experience leading innovation at top brands, she brings her expertise to Brandpoint to develop products that solve clients' needs.
Jake Trippel
Chair of the AI & Data Science Program, Concordia University · CTO, Codename 37
Jake is a practitioner and educator at the leading edge of applied AI. As chair of Concordia University's AI & Data Science Program and CTO of Codename 37, he focuses on how organizations can leverage machine learning and data intelligence to build competitive advantage.
Julie Batliner
Strategic Communications Consultant
Julie spent more than 20 years leading a top communications agency, advising Fortune 500 brands on visibility, reputation and earned media strategy. As a former agency president, she has guided some of the nation's most recognized brands through major communications challenges and industry shifts.