Unisys

Unisys’s product, Digi-Pet™ enables airlines around the world to provide a streamlined and stress-free pet transport for their customers and their pets. Pet transport is a topic that has received much attention of late, as it seems every major news organization has shared a story about the importance of pet safety.

While promoting Digi-Pet™, Unisys wanted to stand out above their competition in the digital space.

Unisys and Brandpoint worked together to create an editorial story featuring tips on pet safety to educate their audiences. This strategic content was syndicated on Brandpoint’s industry-leading distribution network.

In development for a segment that focused on pet safety in transportation specifically, a Today Show producer contacted a representative from Unisys to discuss Digi-Pet™ being featured on their show segment after seeing the article Brandpoint produced on a major online news publication.