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The Brandpoint Blog

Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

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How Does Content Marketing Drive Sales?

More businesses are focusing on content marketing as a crucial component to driving sales. In the 2019 Content Marketing Institute and Marketing Profs B2B report, organizations are increasing their...

Conducting a Content Audit: How to Update Old Posts

A content audit is a qualitative review of all your content assets. The information collected from a content audit can be used to identify: Opportunities to improve organic search...

Content We Love: Expert Marketers Share Their Favorite Branded Content

Every day, the internet is flooded with branded content. Some of it’s great, some of it’s awful and a ton of it dwells somewhere in between — a sort...

How to Improve Your Google Ads Quality Score With Better Content

People don’t like ads. A quarter of online ad views are fraudulent, and ad-blocking software prevents brands from reaching parts of their audience. Google’s Ad campaigns are a great...

How to Structure the Perfect Content Creation Team

Is your organization ready to develop its content marketing efforts? Building an internal team is an excellent place to start. (And if you’re still looking for ways to convince...

Case Study Template: How to Share Your Company’s Success & Win Business

Case studies are a must-have in any business’s content marketing library. They provide proof to potential customers that your company can help solve their problems. The format you choose...

Lead Generation vs. Demand Generation (and How to Develop Content for Both)

Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that...

Are You a Poodle or Pit Bull? Insight For Discovering Brand Voice

When you think of your brand’s voice, do you draw a blank? Do words like innovative yet approachable come to mind? These types of generic descriptors might sound nice,...

Study: The State of Content Marketing for Financial Services [INFOGRAPHIC]

Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with...

The Flops and Successes of Shock Advertising

Shock advertising (also known as “shockvertising”) uses taboo subjects and societal issues that we typically ignore to intentionally attract widespread attention and trigger a strong reaction. The result is...

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