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The Brandpoint Blog

Content marketing is an ever-changing discipline. Turn to the Brandpoint Blog to stay on top of content news, developments, best practices, emerging ideas…the kinds of insights and thought leadership you'd expect from a bunch of content junkies.

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Case Study Template: How to Share Your Company’s Success & Win Business

Case studies are a must-have in any business’s content marketing library. They provide proof to potential customers that your company can help solve their problems. The format you choose...

Lead Generation vs. Demand Generation (and How to Develop Content for Both)

Customers are the heart of any business. But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that...

Are You a Poodle or Pit Bull? Insight For Discovering Brand Voice

When you think of your brand’s voice, do you draw a blank? Do words like innovative yet approachable come to mind? These types of generic descriptors might sound nice,...

Study: The State of Content Marketing for Financial Services [INFOGRAPHIC]

Financial service brands face unique roadblocks when it comes to content marketing. Not only do they face strict guidelines and complex subject matter, making it tougher to connect with...

The Flops and Successes of Shock Advertising

Shock advertising (also known as “shockvertising”) uses taboo subjects and societal issues that we typically ignore to intentionally attract widespread attention and trigger a strong reaction. The result is...

How to Use Online Customer Reviews in Your Content Marketing

Guest blog by Levi Olmstead of G2 Crowd Content marketing, which relies on attracting customers by providing useful and relevant information, is a great way to build an audience and...

Financial Service Brands Winning with Content Marketing

We’ve spent some time exploring the challenges that financial brands face with content marketing and SEO. So, what does good financial content actually look like? From a money transfer...

Whitepapers vs. eBooks

When discussing content marketing campaigns with clients, we frequently get the question “Aren’t eBooks and whitepapers basically the same thing?” The confusion is understandable — both forms of content...

How to Use a Digital Content Strategy

All the pieces are in place for your content strategy. But what’s next? Too often, marketing teams spend time and money putting together a strategy, only to let it...

How Great Content is Your Unfair Advantage with Paul Selway

Talk about a career arc. Paul Selway got his start working in technology for England’s Ministry of Defense (or rather “Defence”) before diving into the world of sales and...

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