How to Create Branded Content People Will Read

Unless a reader has already established an interest in a topic or your brand, they’re not going to click on your sponsored post — and if they do, they’re less likely to keep reading if the article focuses too much on your brand. There’s a time and a place for using “I” and “we.” On […]

Native Advertising vs. Sponsored Content: What’s the difference? (INFOGRAPHIC)

Content is everywhere. Between media organizations, entrepreneurs, brands and your own personal connections, everyone is fighting for attention. Native ads and sponsored content are two paid media strategies that satisfy consumers’ desire for good content and leave behind a positive impression of your brand. We’ve outlined a few of the differences in this infographic below […]