Month: April 2017

marketing automation for small to medium sized busineese

Marketing Automation for Small- to Medium-Sized Businesses

Contrary to its name, marketing automation is not actually automatic. It takes strategy, testing, reporting, content and a little bit of patience, but luckily, marketing automation can result in big successes. Marketing automation platforms help segment audiences and send automated, personalized messages to support lead generation and nurturing. According to VB Insight, 80% of users saw …

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Paid Media: Native Advertising vs. Sponsored Content

Native Advertising vs. Sponsored Content: What’s the difference? (INFOGRAPHIC)

Content is everywhere. Between media organizations, entrepreneurs, brands and your own personal connections, everyone is fighting for attention. Native ads and sponsored content are two paid media strategies that satisfy consumers’ desire for good content and leave behind a positive impression of your brand. We’ve outlined a few of the differences in this infographic below …

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