Public relations reporting is an ever changing and complex ecosystem, and communicating business results is more important than ever.
According to PRSA, by providing a direct correlation to corporate objectives, or at least a dotted line to corporate revenue, the public relations practitioner can become a strategic source of information for executives to help them make more informed business decisions.
This eBook shows why the MAT Release is a powerful PR tactic, outlining exactly what the Brandpoint MAT Release reports mean for your business as well as tips to better communicate the media efforts to important stakeholders.
You’ll learn about:
- MAT Release content formats and targeting
- Why exclusive publisher networks matter
- Demonstrating ties between messaging and business objectives