Get more out of your earned and paid media placements with this free guide
Today is a good day: Your media placement is published and in front of millions of eyes. You breathe a sigh of relief, lean back in your ergonomic chair with a satisfying creak (not too far though, those office chairs can be unpredictable) and wait for the results to come pouring in …
You certainly could do this. Or, not content to declare a perfectly decent job well done, you can continue nurturing your placement, amplifying its efficacy. There’s still good juice in there, and we can help you wring it out!
Based on the advice of our internal team of PR and media planning experts, The Complete Post-Placement Checklist offers more than 20 clever, simple ways to share, repurpose and increase the potency of your placement. From optimizing your content to thrive on social media to discovering future topic angles for follow-up pitches to adding your media placement to your agency’s press kit, extending the reach of your content is a matter of going down the list.
What’s included in this checklist?Â
- Strategies for getting the most out of your media placement, including social media amplification, repurposing for new content, showcasing wins for your agency and more.
- A 6-step guide for dividing the list into accountabilities, measuring your impact and sharing your success story early and often.
Your brand story doesn’t have to come to an abrupt end — keep it fresh and download The Complete Post-Placement Checklist!