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The state of branded content, PR campaigns and AI-driven search are all changing before our eyes. From AI Overviews (AIOs), AI mode, different LLMs, fractured search results and the merging of marketing, PR and communications, there are so many new tactics to keep in mind while sharing your brand’s story. Â
This on-demand webinar from August, 2025, brings together experts from PR and tech, AI and major publishers to break down the myths, truths and trends of GEO — and offers tips on what your teams should be doing about it.Â
Don’t get left behind as search evolves!
In this recording, you’ll learn: Â
How PR pros are adapting to stay relevant to humans and algorithms
Optimization tips the pros are using to stay visible in a zero-click world
How AI is changing the way Google ranks paid media placements
The case for a well-rounded media mix in an AI-first digital landscape
Actions and strategies you can implement today based on expert recommendations
Plus, real audience Q&A from your peersÂ
Panelists:
Adam McBroom, CTO – Brandpoint
Sonia Bradley, Manager – LocaliQ / USA TODAY network
Leah Dergachev, Founder & CEO – Austley